I am a marketing and digital transformation leader with more than 25 years of experience driving commercial growth, automation, and brand positioning across B2B and B2C environments.
I specialize in combining creativity, technology, and business strategy to improve sales performance, reduce customer acquisition costs, and maximize ROI.
Throughout my career, I have led digital marketing, branding, inbound, and AI-powered automation initiatives, building scalable systems that improve traceability and operational efficiency.
I have managed multidisciplinary teams ranging from lean structures to organizations of more than 70 professionals, and I am comfortable leading both strategic and hands-on execution.
My background includes experience across real estate, digital agencies, pharma marketing, retail, entertainment, and consumer goods, with a strong focus on measurable results and growth.
I am also experienced in budget management, CRM ecosystems, performance marketing, and cross-functional leadership, and I value building high-performing teams that can adapt quickly and deliver impact.
Led brand redesign and executed the marketing plan for an investment fund. Implemented AI and automation across the funnel using an integrated HubSpot ecosystem connected to business tools. Increased occupancy from 40% to 92% in seven months, reduced CAC by 60%, and achieved ROI above 20x while cutting the marketing budget by 50%.
Led SEO, CRM, Paid Media, Social Media, Influencer Marketing, and eCommerce teams across complex industries. Delivered multichannel strategies with measurable returns and maintained an average NPS above +70 across key accounts.
Led SEO, web development, content, design, and digital production teams. Designed sales funnels, defined buyer personas, and led the HubSpot User Group Mexico while overseeing team technical certification.
Led consulting programs for the pharmaceutical industry, including OTC, prescription, and controlled products. Managed scientific communications and engagement with key stakeholders, and led commercial, editorial, and digital production teams for B2B and B2C projects.
Managed marketing and public relations activities.
Managed client accounts and supported strategic communications initiatives.
Led team operations and coordination activities.
Coordinated projects and supported execution across initiatives.
Completed executive training experience.
Master’s, Digital Marketing & Web Analytics
Master’s degree in Digital Marketing & Web Analytics.
Postgraduate Degree, Business Administration & Management
Postgraduate studies in Business Administration & Management.
Bachelor’s Degree, Marketing & Business Administration
Bachelor’s degree in Marketing & Business Administration.
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