Joyfel Castillo
Joyfel Castillo

Digital Marketing and Customer Success Analyst

Open to offers · Member since 24 Jul 2026
Message
Location
Osasco, Brazil
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Mid

About

Professional summary

I am a Digital Marketing and Customer Success professional with more than 4 years of experience supporting clients across Latin America through digital advertising, account management, and performance marketing.

I currently work at Accenture on the Mercado Libre Ads (Meli Pro Tier 1) project, where I manage a portfolio of around 45 advertisers across multiple Latin American markets. My focus is on helping clients improve campaign performance through strategic recommendations based on business goals and advertising data.

Previously, I managed approximately 350 client accounts at Atento, creating and optimizing Meta Ads campaigns across Facebook, Instagram, and WhatsApp. I also used Salesforce CRM to strengthen customer relationships, improve lead generation, and support sales performance.

My background combines customer success, digital marketing, performance marketing, CRM, e-commerce, KPI analysis, ROI and ROAS tracking, and campaign optimization. I enjoy working in fast-paced environments where data-driven decisions and strong client relationships are essential.

I am a native Spanish speaker with professional working proficiency in Portuguese and basic English. I am also building my skills in UX/UI, front-end development, and Kotlin through professional development programs.

I am interested in roles where I can continue growing in customer success, digital marketing, AdTech, MarTech, and business growth, while contributing to measurable results for clients and teams.

Skills

19 capabilities

Experience

Career history

Digital Marketing & Customer Success Analyst Accenture | Mercado Libre Ads (Meli Pro Tier 1)

Manage a portfolio of approximately 45 advertisers across multiple Latin American markets. Support advertisers with strategic recommendations and data analysis to improve campaign performance. Analyze metrics such as ROAS, ROI, CTR, CPC, Revenue, NMV, and Conversion Rate. Build strong client relationships and collaborate with internal teams to deliver customer service and business solutions.

Digital Marketing & Sales Specialist Atento | São Paulo, Brazil

Managed approximately 350 client accounts across Latin America. Created and optimized Meta Ads campaigns on Facebook, Instagram, and WhatsApp. Improved lead generation and advertising performance while managing customer relationships in Salesforce CRM. Analyzed campaign performance and KPIs to improve conversion rates and business results.

Sales Receptionist JN Aventura Extrema | Peru

Assisted customers in selecting adventure tourism packages and generated new sales opportunities through customer engagement. Increased sales by recommending additional services and supported event planning and personalized customer experiences.

Customer Service & Operations Coordinator Successful English Corporation | Venezuela

Managed customer service and administrative operations. Promoted educational programs, supported student enrollment, managed payment processes, and handled customer follow-up. Built strong customer relationships through personalized service.

Education

Learning history

Universidad de Oriente

Bachelor's Degree, Human Resources Management

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