I am a Business Analytics undergraduate with a strong foundation in data-driven decision-making and a growing focus on digital marketing. I enjoy combining analytical thinking with creative execution to build campaigns that are both engaging and measurable.
My experience includes designing and executing a complete mock marketing campaign for Essence Cosmetics, where I worked on strategy, content, and social media planning from concept to execution. I used audience and market insights to shape messaging and campaign direction.
I also have hands-on experience in social media management and content creation, including designing posts, ads, and promotional materials aligned with brand identity. I have edited reels and scheduled social media content for event promotion, helping generate strong online engagement.
In addition to marketing, I have contributed to event management for a local music festival, coordinating logistics across vendors, musicians, finance, and ticketing. I collaborated directly with stakeholders to support bookings, contracts, and on-site coordination.
I am comfortable working across creative and operational tasks, and I value roles where I can contribute to brand growth, audience engagement, and campaign performance. I am especially interested in opportunities that let me apply digital marketing, social media, and analytics together.
I am motivated to keep learning and to build a career where I can create meaningful marketing outcomes through both strategy and execution.
Designed and executed a complete mock marketing campaign covering strategy, content, and social media planning from concept to execution.
Developed a data-informed marketing strategy using audience and market insights to guide campaign direction and messaging.
Created original graphic and visual content, including posts, ads, and promotional material aligned with brand identity and campaign goals.
Designed and scheduled social media posts and edited reels for the event.
Engaged with attendees online and collaborated on event-related content.
Led social media marketing efforts that generated 5,000+ views and helped drive 100+ attendees to the event.
Led a segment of the management team for a local music festival with 500+ attendees.
Coordinated logistics across vendors, musicians, finance, and ticketing.
Collaborated directly with vendors and musicians to manage bookings, contracts, and on-site coordination, while overseeing budgeting and expense tracking.
Intermediate (2nd Year Completed), Business Analytics
Business Analytics undergraduate studies in progress. Result awaited.
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