I am a marketing and growth professional with hands-on experience across B2B sales, digital marketing, SEO, paid media, and campaign strategy. My background combines academic training in marketing with practical execution in client-facing roles, performance marketing, and market research.
I have worked on end-to-end sales and relationship management for academic solutions, where I handled school outreach, product demonstrations, pipeline management, and revenue generation. This experience strengthened my ability to communicate value clearly, manage stakeholders, and work toward measurable business outcomes.
In digital marketing, I have contributed to SEO, social media, email marketing, lead generation, and paid advertising. I have also supported campaign audits, keyword research, backlink building, and performance analysis, with a strong focus on improving visibility, conversions, and return on ad spend.
I enjoy working with data to guide decisions. My experience includes campaign tracking, audience segmentation, market research, and reporting insights that help optimize strategy. I am comfortable using analytics and CRM tools to monitor performance and identify growth opportunities.
I also have experience building automation concepts and strategic frameworks for marketing workflows, including audit systems and AI-assisted campaign planning. This reflects my interest in combining creativity with structured problem-solving and scalable execution.
I am currently open to opportunities where I can contribute in marketing, growth, brand strategy, or business development roles. I value roles that allow me to work across strategy and execution while continuing to learn and deliver measurable impact.
Drive end-to-end B2B sales of academic solutions to schools across West Bengal. Manage sales pipeline, conduct product demonstrations, engage decision-makers, and maintain distributor relationships. Generated significant revenue and improved sales cycle efficiency using Salesforce CRM.
Audited Google Ads and Meta Ads campaigns, analyzed performance data, and supported paid media strategy. Contributed to SEO optimization, keyword research, performance blogging, backlink building, and marketing automation systems.
Led SEO, social media, email, and lead generation initiatives. Improved website impressions and social reach, generated qualified leads, and supported B2B partnerships and email campaigns.
Conducted field research on aftermarket and original spare parts usage, pricing, and consumer preferences. Analyzed market trends and prepared actionable research insights.
PGDM, Marketing
Postgraduate diploma in management with a focus on marketing and related business subjects.
BBA, Business Administration
Undergraduate business administration degree.
Class XII, WBCHSE
Higher secondary education.
Class X, WBBSE
Secondary education.
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