Led stakeholder workshops to elicit and document functional and non-functional requirements, producing BRDs and FRDs with full RTM coverage for multiple cross-functional projects.

Authored user stories and acceptance criteria in Confluence and tracked delivery through JIRA across Agile sprints, helping reduce scope creep and improve release predictability.

Coordinated UAT cycles, triaged defects, and supported feature release sign-off, contributing to fewer post-release reporting errors and stronger delivery quality.

Conducted end-to-end business analysis to identify process gaps and support product lifecycle improvements, influencing risk control strategies and backlog prioritization.

Built a reusable SQL query library that reduced production defects and improved data visualization accuracy across stakeholder dashboards.

Participated in Agile/Scrum ceremonies and delivered KPI monitoring reports and variance analyses to help business leads resolve operational bottlenecks.

Performed SQL-based funnel analysis across user journeys to identify drop-offs, quantify conversion gaps, and recommend feature improvements.

Designed and executed A/B testing experiments that improved conversion rates through structured experimentation and product metrics analysis.

Built Tableau dashboards tracking key KPIs and conducted cohort analysis and funnel optimization studies, translating findings into user stories and feature specs.