Marketing Operations & Campaign Manager

Directed the planning, coordination, and execution of marketing and communications projects from concept through delivery.

Guided teams on messaging strategy, communication governance, and project timelines while producing sales presentations, promotional videos, digital advertising, social media campaigns, and email marketing initiatives.

Managed HubSpot email campaigns from audience segmentation through reporting, and optimized campaign performance using engagement analytics and A/B testing.

Led the development and execution of multi-channel marketing campaigns, managing the full campaign lifecycle from requirements gathering and audience segmentation to content development, deployment, and performance analysis.

Collaborated with 20+ account managers and internal stakeholders to create targeted communications strategies, optimize email journeys, and enhance member engagement.

Managed accessibility initiatives by integrating WCAG standards into digital communication projects and coordinated creative agencies and external vendors across digital, email, video, and print channels.

Collaborated with Marketing, IT, and Account Management teams to implement Salesforce Marketing Cloud, overseeing email migration, user acceptance testing, quality assurance, and deployment readiness.

Directed the project lifecycle for migrating enterprise email communications from a legacy platform to Salesforce Marketing Cloud, managing scope, requirements gathering, stakeholder communications, testing, and deployment.

Led the transition of provider gaps-in-care communications from print to digital channels and delivered annual cost savings through process optimization.

Managed the full project lifecycle for integrated marketing initiatives, including planning, requirements gathering, documentation, implementation, and performance evaluation.

Created project briefs, SOPs, training materials, and brand standards while supporting digital transformation efforts that increased efficiency, consistency, and communication.

Executed integrated marketing initiatives including content development, campaign planning, digital communications, documentation, brand standards, and marketing operations.

Managed regional training initiatives across the East Coast, coordinating program delivery, stakeholder engagement, and sales enablement strategies.

Collaborated with Sales, Marketing, and Operations teams to gather requirements, align objectives, and implement standardized training processes that improved team readiness and strengthened sales.

Developed retail marketing strategies that increased brand awareness, strengthened product positioning, and generated over $1M in revenue growth.

Managed end-to-end retail tradeshow and event marketing projects, overseeing scope, timelines, logistics, vendor coordination, booth design, collateral development, incentives, and audience engagement strategies.

Supported successful event execution through detailed project management and cross-functional coordination.

Completed a Bachelor of Arts with studies in English/Creative Writing and Sociology.