Growth Marketing Leader

Act as the strategic lead and primary point of contact for clients, developing growth-focused digital strategies aligned with business objectives and commercial targets.

Work alongside PPC specialists to support feed optimisation and Performance Max strategies, identifying opportunities to improve product visibility, acquisition efficiency, and campaign performance.

Provide strategic direction across SEO, AI Search and Discovery, CRO, and paid media channels, translating performance insights into actionable recommendations and long-term growth plans.

Recruited to establish and scale the internal customer acquisition programme, owning strategy, execution, and optimisation across Google Ads and Meta acquisition campaigns within multiple lead generation verticals.

Managed hands-on campaign execution across search and paid social channels, overseeing audience targeting, bidding strategies, creative testing, budget allocation, and performance optimisation to maximise acquisition efficiency and profitability.

Delivered quarterly business reviews, performance reporting, and annual roadmaps, advising senior stakeholders on growth opportunities, marketing performance, and investment priorities.

Analysed high-performing TikTok content and creator-led advertising formats to identify emerging creative trends and adapt successful messaging, storytelling frameworks, and ad structures for Meta acquisition campaigns.

Scaled acquisition investment from £0 to £60,000+ per month while maintaining profitability and delivering consistent customer acquisition and revenue growth.

Increased acquisition profit margins from approximately 10% to 30% through bidding optimisation, audience targeting, landing page improvements, and data-driven performance analysis.

Managed over £250,000 in monthly advertising spend across search and native acquisition campaigns, driving revenue growth and improving overall account profitability.

Reduced CPCs by 25% through structured experimentation, bid optimisation, and audience refinement while maintaining traffic quality and revenue targets.

Led landing page testing and conversion optimisation initiatives to improve user engagement, click-through rates, and revenue per visitor.

Owned acquisition strategy across multiple business units, overseeing media investment, growth initiatives, and performance across Google Ads and Microsoft Advertising to support customer acquisition and revenue growth.

Developed and executed acquisition growth strategies that increased Bing Search traffic by 300%, leveraging performance analysis, experimentation, and campaign optimisation to scale revenue-generating opportunities.

Managed and mentored a team of search marketing specialists, establishing optimisation frameworks, performance standards, and development plans to improve team performance and campaign outcomes.

Managed SEO and PPC programmes across eCommerce and lead generation clients, driving customer acquisition and revenue growth through organic and paid channels.

Developed and executed integrated search marketing strategies spanning technical SEO, content optimisation, keyword research, Google Ads, and conversion rate optimisation (CRO).

Collaborated with design, development, and content teams to implement SEO, user experience, and conversion optimisation improvements that enhanced overall marketing performance.