I am a partnerships, client success, and growth marketing professional with more than 16 years of experience across performance marketing, digital acquisition, account growth, and advertiser relationships.
I have worked on both the media buying and relationship-management sides of performance marketing. My experience includes building and scaling acquisition campaigns while working directly with advertisers, partners, clients, buyers, networks, and internal delivery teams.
I translate commercial objectives into practical acquisition strategies, using performance data, lead-quality feedback, sales outcomes, and profitability metrics to guide decisions. I am experienced in paid search, paid social, native advertising, affiliate marketing, feed-based marketing, and search arbitrage.
I have managed significant media budgets, including more than £250,000 per month personally and advertising budgets exceeding $700,000 per month. I have scaled campaigns from zero to more than £60,000 monthly spend, increased margins from approximately 10% to 30%, and reduced CPCs by 25% while maintaining traffic quality.
I am comfortable leading client calls, quarterly business reviews, partner discussions, and cross-functional initiatives with PPC, SEO, paid social, tracking, content, development, operations, product, and commercial teams. I focus on building trusted relationships and identifying opportunities that drive measurable client and business growth.
I have also led and mentored search marketing and media buying teams across international markets and time zones. My approach combines technical campaign management, commercial analysis, stakeholder management, and a strong focus on sustainable revenue growth.
