HUGO FERNANDO PARRA ALVAREZ
HUGO FERNANDO PARRA ALVAREZ

Healthcare Operations Consultant / General Director

Open to offers · Member since 26 Jul 2026
Message
Location
Cali, Colombia
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Lead

About

Professional summary

I am an industrial engineer with a master’s degree in business management and a specialization in healthcare services management.

I have more than 30 years of experience leading organizations in the healthcare sector, driving growth strategies, organizational transformation, operational excellence, and customer experience improvement.

My background includes general management, commercial leadership, negotiation with EPS and IPS organizations, financial administration, process optimization, and leadership of multidisciplinary teams.

I have led multi-site operations, expanded service coverage, improved patient volumes, and sustained profitability through disciplined execution and strategic decision-making.

I am recognized for building high-performing teams, strengthening client relationships, and delivering measurable results through efficient and innovative management.

I am open to executive remote opportunities in Latin America and international markets, especially roles where I can contribute to healthcare operations, business development, and organizational transformation.

Skills

14 capabilities

Experience

Career history

Independent Consultant Consultor Independiente

I provide strategic consulting for healthcare organizations, including IPS and EPS entities, with a focus on operational diagnosis, regulatory compliance, and service transformation.

I implement management models adapted to healthcare organizations and support administrative and operational process optimization.

I also work on service humanization and patient experience improvement, contributing to higher customer satisfaction indicators.

General Manager Smile Dental Clinic

I was responsible for the overall leadership of a multi-site organization in Palmira, Cali, and Buga, covering commercial, financial, and operational strategy.

During my tenure, I supported regional expansion through the opening of new locations and sustained growth in patient volume.

I also led high-performance multidisciplinary teams and contributed to long-term profitability and financial growth over 13 years.

Branch Manager Coomeva EPS

I directed regional operations, leading multiple offices and commercial teams for 15 years.

My responsibilities included multi-office leadership, affiliate growth, and strong commercial performance against institutional targets.

I also managed regional budgets and performance indicators to ensure operational control and business results.

Commercial Director Porvenir

I led commercial activities and business development, strengthening the customer base and sales channels.

My work focused on expanding market reach and supporting commercial growth through relationship management and strategic execution.

Education

Learning history

Bureau Veritas

Master's Degree, Business Management

Universidad Libre

Specialization, Healthcare Services Management

Universidad Tecnológica de Pereira

Bachelor's Degree, Industrial Engineering

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