Marketing Manager

Led SEO and AI search strategy for client websites, combining traditional search optimization with discovery-focused strategies for AI platforms. Conducted keyword research, search intent mapping, and competitive analysis using SEMrush and Google Search Console to prioritize high-impact growth opportunities.

Rebuilt on-page, off-page, and technical SEO foundations, increasing organic traffic by 125% and moving priority keywords into top-three SERP positions. Led AEO and GEO initiatives using structured data, semantic markup, and intent-based content; performed technical audits; improved Core Web Vitals, site performance, and mobile responsiveness; and tracked traffic, CTR, rankings, conversions, and engagement in GA4 and Search Console.

Developed a high-authority link-building program to strengthen domain authority and trust signals. Partnered with developers, designers, and content marketers to ensure SEO recommendations were implemented in production.

Built the SEO program for a B2B SaaS product from scratch, growing organic traffic by 150%, achieving top-three rankings for key terms, and increasing organic conversions by 80%. Led technical SEO projects that improved site performance by 65% and mobile responsiveness by 85%.

Expanded search strategy to include AEO and GEO through search-intent optimization, structured data, semantic relevance, and AI-search-focused content. Built analytics dashboards for consolidated SEO and email performance reporting, and planned the go-to-market launch across the US, Canada, UK, and Australia.

Generated demand through online marketing and partnerships, increasing US and Canada signups by more than 150%. Managed integrations with Shopify, BigCommerce, Magento, Klaviyo, Gorgias, Zoho, and Freshsales; secured coverage in more than 20 publications; and created email automation, nurture, and A/B testing programs that improved retention, reduced churn, and increased conversion rates.

Audited and improved client websites across apparel, auto transport, fitness, jewelry, real estate, and travel industries. Applied adaptable on-page and off-page SEO practices that improved search rankings by 80% and grew organic traffic through keyword strategy and content optimization.

Built custom SEO-friendly, mobile-responsive websites using HTML, CSS, and JavaScript. Developed and maintained WordPress websites and blogs, including custom themes and plugins, for a range of client requirements.