About Me
I am a professional and technologist in Marketing with more than 5 years of experience in customer service, customer experience management, and Front and Back Office operations across financial, commercial, and digital environments.
I specialize in handling complex Peticiones, Quejas, Reclamos y Solicitudes (PQRSF), with a strong focus on timely resolution, service quality, and compliance with internal policies and Colombian regulations.
I have worked extensively in banking and financial services, supporting customer retention, debt collection, administrative and legal portfolio recovery, and multichannel service operations.
I am experienced in monitoring quality indicators such as CSAT, NPS, KPIs, and SLAs, and I am comfortable working with CRM platforms and operational control processes.
I also have experience in content moderation, risk analysis, and trust-and-safety style review, always ensuring strict adherence to policy and data protection standards.
My background combines empathy, negotiation, analytical thinking, and operational discipline, and I am focused on turning complex customer needs into efficient and high-quality solutions.
Skills
Customer ServiceCommunicationCRMNegotiationDigital MarketingCustomer ExperienceMarketingQuality AssuranceConflict ResolutionData ProtectionRisk AnalysisRetentionLegal ComplianceSLA ManagementContent ModerationNPSCXDebt CollectionCSATMultichannel Support
Experience
Responsible for the integral management, traceability, and resolution of user requests across Front and Back Office channels, ensuring compliance with service levels and current regulations.
I handled complex digital and back-office cases, documenting each interaction and maintaining operational control through CRM tools.
I also monitored customer satisfaction indicators and response-time targets, while validating technical and legal documentation to support retention and reduce operational risk.
Responsible for Front and Back Office operations related to complex PQRSF handling, collections, and portfolio normalization in administrative and judicial stages.
I led multichannel case analysis and resolution through chat and email, ensuring timely responses aligned with customer experience strategy.
I also executed negotiation and recovery actions, coordinated with legal teams, and applied financial and consumer-protection regulations to reduce risk and support effective payment agreements.
Responsible for specialized customer service, multichannel operational support, and quality assurance for high-priority business clients.
I managed VIP and microenterprise customer requests through calls, chat, social media, virtual platforms, and inclusive service channels.
I also provided technical guidance on business credit lines, designed service scripts and response protocols, and supported front-office operations in partnership with the Cámara de Comercio de Bogotá.
Responsible for strategic communication, direct user support, and loyalty and acquisition campaigns supporting programs focused on child and adolescent protection.
I provided sensitive customer service to users and donors, maintaining ethical handling of information and alignment with institutional communication standards.
I also met daily productivity goals and operational KPIs while supporting retention and engagement initiatives.
Responsible for customer support, strategic negotiation, and normalization of financial obligations for portfolio recovery, with back-office support and banking quality standards.
I executed collection, conciliation, and payment agreement strategies, while validating documentation and tracking cases in CRM systems.
I consistently exceeded recovery and quality targets, applying financial consumer protection policies and regulatory requirements.
Education
Professional, Marketing and Advertising
Professional degree in Marketing and Advertising.
Technologist, Marketing and Advertising
Technologist degree in Marketing and Advertising.
This professional hasn’t added portfolio projects yet.
This professional hasn’t listed any services yet.