I am a results-driven social media and content specialist with more than 4 years of experience leading multi-channel digital communication strategies. I have worked across social media, web content, email marketing, and internal communications, always focused on measurable outcomes and brand consistency.
My background includes managing editorial calendars, coordinating cross-functional teams, and working with external agencies to deliver campaigns aligned with business goals. I am comfortable translating performance data into practical improvements for content and campaign strategy.
I have hands-on experience creating SEO-optimized copy, producing platform-native content for Instagram, TikTok, Facebook, and LinkedIn, and supporting inbound and engagement goals through content planning and execution.
I have also led communication initiatives in high-impact environments, including public health and corporate settings, where I coordinated stakeholders, managed large-scale events, and helped improve audience engagement and message reach.
My academic background is in Social Communication and Journalism, and I bring a strong foundation in storytelling, copywriting, analytics, and strategic communication. I also value collaboration and structured execution in fast-paced environments.
I am open to opportunities where I can continue growing in content strategy, social media management, and digital communications while contributing to business results through thoughtful, data-informed work.
I lead content strategy across digital channels for multiple brand clients, managing editorial calendars and ensuring alignment with campaign priorities and brand guidelines.
I develop SEO-optimized copy for web platforms and coordinate multi-channel content execution across social media, blog, and email marketing.
I also track and report on key social media KPIs, using performance insights to adjust strategy and improve content outcomes.
I produced social-media-first audiovisual content for Instagram, TikTok, and Facebook, helping increase engagement through platform-native formats.
I planned and executed multi-channel marketing campaigns from brief to publication, coordinating with internal creative and marketing stakeholders.
I also built and maintained content calendars and created SEO-optimized website articles to support inbound lead generation.
I designed and executed communication plans across digital and traditional channels that contributed to 90% COVID-19 vaccination coverage in Medellín.
I managed internal and external communications, serving as a coordination point between health authorities, PR teams, community stakeholders, and digital agencies.
I also organized large-scale academic events and monitored campaign performance metrics to continuously optimize messaging strategies.
I developed and implemented media strategies to increase internal content consumption, improving email open rates by 30% across a workforce of more than 25,000 employees.
I produced written and audiovisual content for digital platforms while ensuring alignment with corporate messaging and brand standards.
I also led hybrid corporate events and collaborated with HR, Marketing, and Executive Communications teams to deliver integrated campaigns on deadline.
Bachelor’s degree, Social Communication and Journalism
Bachelor’s degree in Social Communication and Journalism with a GPA of 4.2/5.0.
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