Marketing & Campaign Manager

I lead the planning and execution of bespoke cooperative marketing campaigns across 24 European markets.

I manage 50+ high-budget campaigns across paid and owned media channels, overseeing the full campaign lifecycle from briefing and media planning to implementation, optimisation, and post-campaign reporting.

I also coordinate with tourism boards and external partners, align work across commercial, digital, brand, and finance teams, and manage budgets, invoicing, billing reconciliation, KPI tracking, and weekly stakeholder meetings.

I developed and executed digital marketing strategies across three physical locations.

I managed paid media campaigns on Meta Ads and Google Ads, monitored ROI through Google Analytics and platform insights, and handled in-store promotions and marketing budgets.

I also conducted competitor analysis, produced monthly performance reports, increased audience engagement, led rebranding execution, and improved local visibility through SEO and Google Business optimisation.

I built and launched a digital-first education brand.

I designed and executed full-funnel social media and content strategies, managed paid ads, landing page optimisation, and email marketing campaigns, and developed the brand identity, website, and digital assets.

I also managed advertising and operational budgets, helping drive audience growth, strong email conversion, and early student acquisition.

Coursework included content marketing, social media marketing, SEO, paid search, display and video advertising, email marketing, website optimisation, analytics, and digital strategy.