About Me
I am a performance marketing specialist with more than 4 years of experience designing, executing, and optimizing digital acquisition strategies for e-commerce, marketplaces, and lead generation.
I focus on paid media performance across Meta Ads, Google Ads, and TikTok Ads, with a strong analytical mindset and a constant drive to improve acquisition efficiency.
I have built measurement systems using GA4, GTM, and Looker Studio to monitor campaign performance and support data-driven decision-making.
I enjoy working with experimentation, testing creatives, messages, audiences, and segmentation to validate improvements before scaling investment.
I have also worked across SEO, content, CRM, and marketing automation, collaborating with cross-functional teams to align strategy, analytics, and business goals.
I am comfortable working in international and remote environments, and I bring experience in multilingual communication, reporting, and commercial analysis.
Skills
Data AnalysisCRMReportingLead GenerationHubSpotAISEOA B TestingEnglishMarketing AutomationCopywritingContent MarketingGoogle AdsPerformance MarketingSpanishExperimentationGrowth MarketingGermanKeyword ResearchFrenchSEMPaid MediaCustomer JourneyMeta AdsCROKlaviyoGTMMailchimpLooker StudioGA4Conversion TrackingPolishNeuromarketing
Experience
I designed the campaign structure, tracking setup, and performance dashboards using GA4 and Looker Studio to monitor key acquisition metrics.
I manage a monthly budget of 9,000 EUR across Meta Ads, Google Ads, and TikTok Ads for acquisition campaigns.
I analyze campaign performance to identify optimization opportunities in audiences, segmentation, bidding, and creatives, improving acquisition efficiency and supporting business goals.
I managed Google Ads campaigns focused on acquisition and Meta Ads campaigns for demand generation and brand awareness.
I integrated SEO and paid media strategies to increase website visibility and support user acquisition, growing organic traffic by 215%.
I analyzed audiences, creatives, and conversions to identify optimization opportunities and improve acquisition efficiency, while also developing multichannel campaigns that increased YouTube reach by 600% and TikTok engagement by 300%.
I managed content strategy and social media for B2B and B2C clients across different sectors.
I analyzed account performance on LinkedIn, Meta, and TikTok to identify optimization opportunities and improve communication effectiveness.
I developed marketing content and copy in Spanish, English, and Polish, and collaborated with design, account, and marketing teams to ensure alignment between brand strategy and business objectives.
I designed and managed Meta Lead Ads campaigns aimed at student acquisition for international courses and retreats.
I managed Google Ads campaigns targeting high-intent searches for qualified lead generation.
I analyzed campaign performance and optimized audiences, segmentation, bidding, and creatives, and I also participated in the implementation of HubSpot CRM through automated lead scoring and nurturing workflows.
I managed a portfolio of strategic hotels using data analysis to improve revenue, competitiveness, and visibility within the platform.
I prepared commercial recommendations based on performance indicators and market trends in an international KPI-driven environment.
Education
Máster, Marketing Digital y Analítica de Datos
Training in data analytics, SEO/SEM, paid media, conversion rate optimization, and marketing automation.
Posgrado, Marketing y Psicología del Marketing
Graduated with honors. Focused on neuromarketing, AI applied to marketing, growth marketing, CRO, and funnel optimization.
Grado Universitario, Lenguas Modernas
Specialization in Spanish, French, English, and German.
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