Performance Marketing Specialist

I designed the campaign structure, tracking setup, and performance dashboards using GA4 and Looker Studio to monitor key acquisition metrics.

I manage a monthly budget of 9,000 EUR across Meta Ads, Google Ads, and TikTok Ads for acquisition campaigns.

I analyze campaign performance to identify optimization opportunities in audiences, segmentation, bidding, and creatives, improving acquisition efficiency and supporting business goals.

I managed Google Ads campaigns focused on acquisition and Meta Ads campaigns for demand generation and brand awareness.

I integrated SEO and paid media strategies to increase website visibility and support user acquisition, growing organic traffic by 215%.

I analyzed audiences, creatives, and conversions to identify optimization opportunities and improve acquisition efficiency, while also developing multichannel campaigns that increased YouTube reach by 600% and TikTok engagement by 300%.

I managed content strategy and social media for B2B and B2C clients across different sectors.

I analyzed account performance on LinkedIn, Meta, and TikTok to identify optimization opportunities and improve communication effectiveness.

I developed marketing content and copy in Spanish, English, and Polish, and collaborated with design, account, and marketing teams to ensure alignment between brand strategy and business objectives.

I designed and managed Meta Lead Ads campaigns aimed at student acquisition for international courses and retreats.

I managed Google Ads campaigns targeting high-intent searches for qualified lead generation.

I analyzed campaign performance and optimized audiences, segmentation, bidding, and creatives, and I also participated in the implementation of HubSpot CRM through automated lead scoring and nurturing workflows.

I managed a portfolio of strategic hotels using data analysis to improve revenue, competitiveness, and visibility within the platform.

I prepared commercial recommendations based on performance indicators and market trends in an international KPI-driven environment.

Training in data analytics, SEO/SEM, paid media, conversion rate optimization, and marketing automation.

Graduated with honors. Focused on neuromarketing, AI applied to marketing, growth marketing, CRO, and funnel optimization.

Specialization in Spanish, French, English, and German.