Conversational AI Designer

I led conversational design initiatives for WhatsApp squads focused on self-care and sales.

I managed chatbot backlog, roadmap, and prioritization, while defining governance frameworks, guidelines, and standards for conversational experiences.

I also conducted discovery, user research, and flow design, and collaborated with product, engineering, and business teams to improve chatbot retention and overall experience.

I developed and optimized LLM-based chatbots, including conversational flows, dialogues, and content.

I created, tested, and refined prompts to improve response accuracy and coherence, while defining content guidelines, tone of voice, and governance for virtual assistants.

I monitored performance metrics, ran experiments, documented best practices, and trained internal teams on LLM usage and governance.

I developed experience strategies for WhatsApp chatbots and led discovery processes to define conversational flows.

I identified opportunities to improve user journeys and monitored performance metrics to generate optimization insights.

I worked on UX Writing and Content Design projects for clients including Porto Seguro, Nike, OLX, and Nubank.

I created microcopy and conversational flows for digital products, planned and conducted user research, and presented design solutions to stakeholders.

I led Conversational Design initiatives across WhatsApp and voice channels, designing flows, user journeys, and chatbot architecture.

I defined guidelines, playbooks, and components for conversational design systems, conducted discovery and validation, and monitored performance metrics for continuous optimization.

My work contributed to improved retention, repeat purchases, customer experience, and channel efficiency.

I worked as a UX Writer supporting product communication and content design tasks.

I co-founded and designed branding and creative solutions for the company.

I supported UX/UI design work for digital products and early-stage product experiences.

Bachelor's degree in Advertising and Propaganda.

Postgraduate program in Analytics and Artificial Intelligence - Data Science, interrupted.

Course focused on Conversation Design.

Bootcamp focused on prompt engineering for AI.