I am a hands-on digital marketer and e-commerce builder with 6+ years of experience launching and scaling online stores from scratch.
I have built and managed Shopify stores in niches such as pet products, jewelry, and home decor, taking ownership of branding, product pages, checkout flow, and overall store performance.
My background includes running Facebook and Instagram ad campaigns, planning marketing strategy, testing creatives, and optimizing performance metrics such as ROAS, CTR, CPM, conversion rate, AOV, and customer acquisition cost.
I have also led influencer marketing campaigns end-to-end, including creator sourcing, outreach, negotiation, briefing, coordination, and results tracking.
I am comfortable working across the full e-commerce lifecycle, from product research and supplier coordination to fulfillment, customer service, and conversion optimization.
I am bilingual in Arabic and English and have worked with clients in Egypt and Saudi Arabia. I am eager to bring my self-built experience into a full-time marketing role where I can contribute to growth and execution.
Built the brand's full digital marketing strategy, content calendar, and paid media budget plan from scratch.
Managed Facebook and Instagram ad campaigns including audience targeting and creative testing.
Planned multi-channel marketing across social media and paid traffic, coordinating creative direction with the team.
Acted as a one-person marketing department for two international clients in Egypt and Saudi Arabia.
Built Shopify stores from scratch, including branding, product pages, UX, and checkout flow.
Developed full marketing strategies, executed influencer campaigns end-to-end, and tested ad creatives and influencer formats to identify the highest-performing approach for each brand.
Managed every function solo from A to Z, including product research, store design, copywriting, pricing, supplier negotiations, fulfillment, and customer service.
Ran systematic product testing and scaled winning products through small-budget ad tests.
Executed Facebook and Instagram Ads, influencer campaigns, and TikTok organic content strategies while tracking and optimizing key e-commerce metrics.
Started my digital marketing career through affiliate marketing, learning traffic generation, offer selection, and conversion fundamentals.
Generated early sales through organic content and paid traffic.
Built the foundation for later e-commerce and performance marketing work.
Bachelor, Construction Engineering Management
Completed a bachelor's degree in Construction Engineering Management.
Certificate, Digital Marketing
Completed a digital marketing certificate program.
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