Product Marketing & Business Development Leader

Owned the region's enterprise pipeline across Tier-1 accounts including telco, municipalities, and real-estate developers. I managed the process from first contact through RFP shortlist and built a repeatable qualification and advancement motion.

I grew the partner network across system integrators, distributors, and adjacent-system vendors. I handled commercial terms, negotiations, and joint pilots, and the partner channel became the primary source of qualified demand.

I also managed a regional marketing budget of about US$0.5M and coordinated cross-functional teams across three time zones. I introduced AI tooling into GTM operations, reducing the time needed to prepare sales collateral and outbound by about 60%.

Led the GCC go-to-market and launch of Ujin OS. I owned positioning, messaging, and buyer personas across the full buying committee, balancing technical narratives for engineers with commercial messaging for executives.

I built the regional GTM foundation, including the UAE entity, in-country cloud for local personal-data residency, and two Dubai showrooms for live demos. These assets became a strong advantage in enterprise negotiations.

I created the GTM sales-enablement toolkit, including battlecards, playbooks, and messaging based on competitive intelligence and pricing benchmarking. From more than 40 custom-scoped proposals, I advanced multiple Tier-1 opportunities to final approval and preliminary contract stages.

Ran digital marketing across Russia and the CIS and increased multi-channel monthly reach by 250%. I worked across paid and owned channels, including Yandex, Google, VK, Telegram, Dzen, YouTube, and vc.ru.

I built the inbound lead engine with source attribution in a Bitrix24 CRM funnel and increased the qualified-lead share to 62% in the peak month.

I also optimized paid media and SEO, improving search CTR and growing the organic traffic share.

Ran the full e-commerce P&L for a building-materials manufacturer, covering traffic, sales, warehouse, delivery, and customer service. I led a team of up to 10 people and grew revenue by 80% year over year while expanding the customer base 6x.

I managed paid acquisition, SEO, email, and loyalty programs to drive growth. I also launched the catalog on marketplaces such as Ozon, Yandex.Market, and AliExpress, which grew to about 60% of e-commerce revenue.

I automated operations using Bitrix24 and 1C, and built a dealer portal and unified sales funnel to improve efficiency and visibility.

Founded and operated online businesses across flowers, seasonal goods, kids' sports gear, and apparel. I owned full P&L and end-to-end operations for each business.

I built D2C stores and marketplace listings on Wildberries and Ozon, handling assortment, purchasing, traffic, sales, and retention. Several businesses scaled from launch to six-figure revenue within the first half-year.

I also owned the operational cycle, including purchasing, product matrix, warehouse, logistics, customer service, hiring, and team management.

Bachelor's degree in Marketing.