Content and Marketing Strategist | Creative Leader | Storyteller

I develop digital marketing, transmedia content, and social media strategies.

I create content plans and strategic content frameworks that support brand communication and audience engagement.

I also lead creative direction and project management initiatives.

I led cross-functional creative teams, including designers, video editors, and content creators, ensuring brand consistency, high creative standards, and successful delivery of business objectives.

I directed creative projects, managed end-to-end execution, and established workflows to improve team efficiency and collaboration.

I also managed and optimized branding campaign budgets and used market, consumer, and cultural trend analysis to refine creative and content strategies.

I expanded the brand voice across visual, written, and audiovisual content, supporting brand awareness through integrated digital strategies.

I led creative teams, managed cross-functional campaigns, and designed scalable processes to improve collaboration and operational efficiency.

I also developed research frameworks for brand persona, buyer personas, and tone of voice, while leading copywriting and quality assurance across multiple channels.

I developed and implemented social media strategies focused on community growth, brand positioning, and audience engagement.

I created content strategies that increased follower growth, reach, and engagement across digital platforms.

I also directed editorial calendars and prepared performance reports with actionable insights to optimize social media and content strategies.

I led brand strategy and communications across LATAM and the U.S., developing paid and organic campaigns focused on awareness, engagement, and growth.

I created brand narratives and adapted global strategies to local markets using cultural insights and audience analysis.

I also managed a globally distributed remote digital team and created content across social media, websites, blogs, podcasts, and owned media channels.

I managed digital communities by strengthening relationships between brands and audiences through engagement and community-building strategies.

I led editorial calendars and content strategies informed by audience insights and digital trends.

My work focused on driving meaningful conversations and sustained community growth.

I conceptualized, scripted, and produced audiovisual content for multiple formats and platforms.

I provided creative direction to video editing teams and ensured high-quality visual storytelling and brand consistency.

I also produced live and pre-recorded television programs and served as official voice-over talent for multiple programs.

I developed content strategies and managed editorial calendars to ensure consistent and engaging brand communications.

I produced original audiovisual content, including web series for YouTube and the company website.

I also built and managed digital communities using cultural insights and audience behavior to strengthen brand and content strategies.

I produced audiovisual news segments, overseeing content development from planning through production.

I served as General Producer and Master Control Coordinator for live and recorded broadcasts.

I also coordinated post-production workflows, managing editing processes and delivery schedules to ensure high-quality final content.