Operations generalist. I am at my best in the space between clearly defined responsibilities, where projects cross functions and someone needs to keep the whole picture moving.
In recent years, I ran my own PR and artist management company for two years, with around 20 clients, five freelancers and up to 52 release projects a year, with several live at once. Keeping that many moving pieces aligned to one calendar was the job. Before that, I was the right hand of a Viennese promoter across more than 50 events a year, from 150 to 3,000 guests, in a team of two. Months of planning meet one evening where everything has to work in real time.
Seven years in premium hospitality came before that, five of them in two Gault&Millau houses, looking after executives, public figures and political receptions. The setting was different, but the role was the same. Read the room, anticipate what matters and keep many moving parts working together without making the complexity visible.
A live music film at Vienna's Museum of Applied Arts was my own project, and probably the clearest version of all of it. I secured the museum as the venue, brought in the sponsors, chose the leads across disciplines and held the plan and dependencies together across a 50-person team. Every discipline kept its own craft. My role was the layer across them.
The industries changed. The work underneath rarely did. I pick up what sits between functions, turn recurring work into structures and systems, and make the space between teams smaller. When a useful tool is missing, I build it. I define the problem, logic and acceptance criteria, then use AI to turn it into working software.
German native, English fluent, based in Austria and open to relocating across Europe.
Support B2B client acquisition for a Vienna-based social media startup, with sole ownership of the lead pipeline from company research through CRM structuring and email outreach.
Win creators and initiate partner conversations through direct outreach and in-person industry events, including Vienna Comic Con.
Founded and independently ran an artist assistance and PR management agency, taking responsibility for commercial, operational, and strategic functions. Acquired approximately 20 artist clients through network relationships, direct outreach, and inbound manager requests.
Managed up to 52 end-to-end release projects annually using calendars planned two years ahead, coordinating five freelancers across press, content, design, and events. Created project roadmaps, milestones, and recurring review sessions for multiple concurrent client releases.
Built long-term media and radio partnerships, including Red Bull, securing hundreds of placements, airplays, and television appearances across Austria, Germany, and Switzerland. Supported releases reaching hundreds of thousands of streams through press outreach, asset scheduling, and distribution partnerships including recordJet.
Supported the planning and execution of more than 50 live music events annually, ranging from 150 to 3,000 attendees. Worked directly with the founder in a two-person team on events featuring internationally recognized artists.
Designed promotional posters and venue banners, managed social community activity, and created PR and SEO content for campaigns, Meta Ads, organic channels, and concert recordings.
Coordinated artist logistics, rider management, venue communication, on-site artist care, and first-line issue resolution. Processed invoices and maintained financial records in coordination with external tax advisors.
Worked across grape harvest and cellar operations at an Alsace winery in France.
Documented harvest activities through photography and video for Instagram, with images featured on the winery website.
Served as a junior team lead in banquet and beverage operations for corporate functions, private celebrations, brand presentations, and political gatherings.
Coordinated service teams and event logistics for senior executives, public figures, and international corporate clients. Managed beverage inventory and daily operational reporting.
Developed sommelier expertise in wine selection, pairing, and guest consultation, while supporting revenue growth through high-quality customer experience and client retention.
Developed the concept and creative vision for a live music film at Vienna's Museum of Applied Arts. Selected key leads across film, music, fashion, logistics, and communications.
Led end-to-end production, including stakeholder negotiations, sponsor acquisition, location scouting, scheduling, and on-site coordination of a 50-person team during a 20-hour shoot. Completed the production from initial concept to finished film within six months.
Managed cinema screenings for several hundred guests per showing and secured commercial partnerships for vinyl merchandise, sparkling wine sponsorship, cinema screenings, and private venue agreements.
Managed an online trading operation with more than 10,000 Magic: The Gathering cards listed on Cardmarket.
Configured dynamic pricing rules using TCG Power Tools, operated inventory, packaging, and dispatch logistics, and maintained a 100% seller rating across more than 400 transactions through consistent quality control and customer communication.
Degree in Tourism & Hospitality, Tourism and Hospitality
Upper secondary vocational education (ISCED 35) with a diploma thesis in Business Administration and an included Austrian Business Licence. Training covered culinary arts, restaurant service, hotel operations, accounting, economics, and marketing. Certified specialisations included Junior Sommelier Austria and Cheese Expert Europe.
Vocational Specialisation in Print, Media & Marketing, Print, Media and Marketing
ISO 17024 certified vocational specialisation. Additional coursework included Digital Film at LIK Academy, Project Management at Plativio, and Social Media Marketing at Plativio.
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