I am a digital marketing professional with more than five years of experience specializing in SEO and organic growth. I develop data-driven strategies for U.S. and LATAM businesses, with expertise in technical SEO, local SEO, and on-page optimization.
I lead SEO initiatives from planning through implementation, translating technical findings and business priorities into practical roadmaps. My work includes crawlability, indexation, site architecture, performance, metadata, internal linking, structured data, and content optimization.
I use analytics and search-performance data to identify keyword opportunities, competitor insights, SERP trends, and conversion opportunities. I monitor organic traffic, rankings, CTR, visibility, clicks, impressions, and qualified leads using GA4, Google Search Console, and Looker Studio.
I collaborate closely with developers, designers, content specialists, and client stakeholders to prioritize recommendations and support implementation. I also bring project-management experience, including timeline coordination, priority management, reporting, and client communication.
I have experience optimizing sites for AI-powered search experiences through AEO and GEO practices. My achievements include improving keyword rankings, increasing qualified calls and organic sessions, and launching local SEO strategies that improved restaurant bookings, calls, and website clicks.
I am a native Spanish speaker with advanced English proficiency. I bring strategic thinking, analytical problem solving, attention to detail, and a strong focus on measurable business outcomes.