Senior SEO Specialist

Led the end-to-end SEO program for tigo.com.co in the telecommunications sector, coordinating technical, on-page, and off-page strategy. Delivered a 22% increase in organic users and a 20% increase in sessions, contributing to recognition at the 2025 SEO Awards for Best Optimized Telecommunications Website.

Performed technical SEO audits using Screaming Frog and log analysis, identifying and resolving a complete Googlebot block caused by an HTTP 403 Cloudflare WAF misconfiguration. The resolution recovered 17% of click traffic.

Conducted keyword research and opportunity analysis, identifying SEO/SEM cannibalization on the prepaid section through Google Search Console and GA4 data. The optimization generated a 112% increase in organic clicks. Built GA4 and Looker Studio funnels and dashboards for KPI tracking, developed GEO and conversational search content strategies, and automated classification of 15,190 keywords with Python.

Developed technical and off-page SEO strategies for leading telecommunications brands in Colombia and Latin America.

Resolved technical SEO debt, optimized crawl budget, and improved information architecture to support organic visibility, indexability, and website performance.

Executed and audited SEO positioning strategies for six multinational brands in the beauty and insurance sectors.

Performed keyword research, website health audits, and qualified-demand capture initiatives to improve organic search performance and identify optimization opportunities.

Professional degree in Social Communication and Journalism, completed in Bogotá.

Training in ecommerce SEO and the use of artificial intelligence tools.

Training in front-end development.

Advanced certification in Google Search Console.