Senior Product Designer

Worked remotely on study and content-consumption experiences for one of Brazil's largest exam-prep EdTech companies, serving more than 2 million students. Optimized search, course catalog, and interactive digital book journeys.

Led search-system improvements through discovery, user research, and behavioral analysis focused on content findability, contributing to a 42% reduction in CES detractor ratings. Improved interactive digital book navigation and course-catalog information architecture through usability testing, helping recover NPS from 59 to 72.

Contributed to the SuperApp redesign by creating flows, wireframes, prototypes, and high-fidelity UI. Partnered with engineering on the refinement, maintenance, adoption, and evolution of the mobile design system to improve consistency across web and app experiences.

Worked remotely as the first designer at a B2C PropTech startup in the flexible housing market, owning design work from concept through delivery across the product ecosystem.

Led the end-to-end redesign of the sales channel, contributing to an increase in website conversion from 1.0% to 1.4% for a site with more than 200,000 monthly visits. Designed an operational app for check-in and check-out management across more than 272 units in 45 Curitiba buildings.

Mapped the fraud journey and collaborated with product and engineering teams on a low-cost identity-verification solution in checkout, reducing fraud-related chargeback costs by 91.94%.

Worked remotely in an agile environment with Product Owners, Tech Leads, developers, and stakeholders to design live-commerce and embeddable short-video products for B2B e-commerce clients.

Designed interactive shopping experiences for videos and live streams, enabling clients to embed content journeys and purchase flows directly into e-commerce websites. Also designed a SaaS platform for content creation, management, and tracking for brands, creators, and internal teams.

Contributed to the evolution of OLI's product ecosystem, supporting revenue growth above 400% and breakeven within six months after launch.