I am a results-driven sales and business development leader with more than 10 years of experience in scientific equipment distribution, laboratory solutions, industrial water treatment, and technical B2B sales across Tunisia and North Africa.
I currently lead HBS Technology in Tunisia and Global Labtech in Libya as Founder and General Manager. I oversee commercial strategy, administration, finance, legal operations, supplier partnerships, digital marketing, and customer acquisition across both markets.
I have built international supplier networks, developed product portfolios, and managed large B2B customer accounts in pharmaceutical, agri-food, chemical, and water-treatment industries. My work combines technical advisory, strategic sales, tender management, key account management, and commercial negotiation.
At Promosciences, I managed a portfolio of more than 330 B2B clients and contributed to 48% revenue growth over six years through prospecting, technical sales support, proposals, and market development. I also represent businesses at industry exhibitions and maintain KPI reporting for leadership teams.
I am PMP certified and bring leadership, project management, market intelligence, and digital sales capabilities to growth-focused organizations. I am particularly interested in international sales, scientific instrumentation, laboratory equipment, and building sustainable partnerships across North African markets.
