Senior Product Manager

Lead up to four people across four projects, delivering five products for multinational retail clients and multicultural delivery teams.

Facilitate discovery workshops with product, sales, and customer success stakeholders, translating needs into user stories, acceptance criteria, and prioritized backlogs using RICE, MoSCoW, Kano, and story mapping. Drive conversational AI and carrier-allocation initiatives, maintain need-to-release traceability with UAT evidence, and use Heap and Tableau for product analytics.

Led a team of three in accelerator operations, managing a R$600K budget and a portfolio of 15 startups.

Translated program objectives into prioritized operational roadmaps covering schedules, milestones, vendors, and team capacity. Monitored startup count, revenue, and growth KPIs and produced consolidated reports for leadership and institutional partners.

Ran discovery-style cycles with 15 traction-stage startups, tracking revenue, contracts, clients, and customer acquisition cost on a weekly basis.

Conducted founder interviews and weekly follow-ups to validate hypotheses and adapt action plans based on measured results. Achieved a maximum 5/5 satisfaction score for individual follow-up across accelerated startups.

Owned the zero-to-one development of Mercadapp Campaigns within a six-person squad, from discovery through adoption, annual planning, and quarterly review.

Launched the product for 15 supermarkets and generated a 5% sales uplift over one year. Validated four discovery hypotheses, standardized discovery and refinement practices with engineering, and delivered Cresce Vendas CRM and Pagar.me integrations in one month.

Implemented acquisition routines and go-to-market reporting using Google Ads, Meta Ads, and RD Station to support leadership decisions.

Conducted competitive benchmarking of e-commerce applications across products, pricing, and positioning. Built initial go-to-market and competitive insights that informed product prioritization in a growing SaaS environment.

Remote specialization in Software Architecture, expected to be completed in 2027.

Bachelor's Degree in Business Management.