Creative Operations & Quality Lead

I lead a hybrid team of seven and an external freelancer network delivering visual content across Product, Operations, Support, and Content. I own team performance, capacity planning, development, quarterly OKRs, and full-cycle hiring.

I built and maintain the team's operational foundation, including SOPs, SLAs, QA frameworks, documentation, KPI reporting, and vendor processes. I reduced editing costs by 8% and freelance spend by approximately 25% through end-to-end vendor management.

I create automations using Notion, Slack, Zapier, and Typeform, and lead the move toward in-house AI-assisted production. I established quality and CSAT systems that reduced customer complaints by approximately 50% and improved client retention by approximately 25%.

I maintained delivery quality across more than 3,000 photography, virtual-tour, staging, and floor-plan assignments, reviewing work against technical, aesthetic, and client-specific requirements.

I designed a standardized photographer QA checklist that reduced onboarding error rates by approximately 50% and improved onboarding efficiency by approximately 30%. I also resolved recurring quality issues through structured feedback to external editors and photographers.

I delivered more than 20 customized shoots and client projects, creating photography guidelines that remained in use by the team. I was promoted to Team Lead within one year.

I coordinated and structured data and sources across more than 1,000 sports leagues worldwide for a global sports technology company. I created the function's first process documentation where none previously existed.

I standardized more than 20 team workflows and led a workflow-optimization initiative that improved planning efficiency by approximately 40% and reduced complaints by approximately 60%.

I onboarded and trained team members and conducted multilingual research in up to five languages.

I delivered commercial food, product, still-life, and restaurant photography for brands, delivery platforms, social media campaigns, and media partners.

I executed more than 10 video recipe productions for Coca-Cola and Telemundo, leading food styling and visual composition according to brand briefs.

I produced restaurant photography for Lieferando and Wolt, ensuring imagery met each platform's listing standards.

I supported commercial studio operations across more than 200 e-commerce catalog shoots. My responsibilities included lighting setup, styling, post-production, and maintaining consistent visual quality.

I developed more than 10 photography courses covering foundational and specialized subjects, including food and architecture photography.

I created curricula and facilitated workshops for individuals and groups.

Associate's degree in Photography.

Certificates in Digital Marketing and Community Management.