Business Development Engineer

Expanded business across the Central and Eastern regions by identifying and developing strategic OEM partnerships for hydraulic system solutions. Drove new-market penetration through targeted commercial development activities.

Implemented a data-driven lead-generation strategy using POS analytics and CRM tools, increasing qualified leads by 15% and securing $2M in new contracts within one year. Led promotional analytics and data-visualization initiatives that optimized product mix and pricing, contributing to an 8% sales increase and a 3% improvement in profit margins.

Directed global marketing for the $400M Hydrostatic division and led integration and rationalization of legacy product lines following the Eaton acquisition. Ensured consistent global messaging while maximizing portfolio synergies.

Reduced marketing localization expenses by 35% by streamlining regionalization and translation processes. Managed the innovation pipeline and supported the 2022 MP1 motors launch, which generated $12M in first-year revenue through account-specific marketing support and tailored product playbooks.

Owned annual profit, sales strategy, KPI-driven territory operating plans, and channel execution across the Great Lakes, Northeast, Midwest, and Canada. Managed four direct reports and 65 indirect reports across four sales regions.

Used wallet-share audits and joint sales calls to identify and win agricultural OEM business, including a $250K XCEL motor opportunity. Launched and promoted a retail walk-in and repair hose shop that generated $950K in net sales within six months; also implemented a loyalty program that reached a 75% return-customer rate.

Orchestrated go-to-market strategy for the Hydraulic Distributor Advantage Partner Program across 35 partners in Illinois, Wisconsin, Ohio, Michigan, and Indiana within a $45M region. Led communications, audits, sales planning, training, and continuing partner support.

Managed distributor contracts, product authorization, tier status, and designated selling territories. Led the most profitable distributor partner sales region in the United States and Canada and achieved the highest representation among Eaton's Top 24 partner awards in both 2018 and 2019.

Reversed $4M in declining sales by identifying territory gaps, leading account-planning meetings, and establishing clear revenue expectations for monthly growth, cross-selling, and expansion within existing accounts.

Designed and executed a customized lead campaign using Oracle Eloqua, including lead scoring, segmentation, and automated nurturing. The campaign increased annual sales opportunities by 30%.

Developed a competitive pricing matrix based on industry trends and annual sales-growth forecasting, contributing to a 14% average increase in margin. Audited a $280M global Mobile Controls portfolio to identify and reduce $12M in unprofitable product lines.

Implemented targeted outreach and CRM-based customer segmentation strategies that increased lead conversion rates by 25%. Supported sales development through analytical pricing, portfolio, and customer-insight initiatives.

Facilitated workshops with cross-functional teams to drive continuous-improvement initiatives, reduce waste, and optimize resource allocation in a manufacturing environment.

Designed and implemented a Kanban system for supplier inventory management that reduced production bottlenecks by 60%. Developed standard work for the welding department, improving production output by 25% while maintaining labor inputs and costs.

Bachelor of Science in Industrial Engineering.