B2B Technology Marketing and Customer Advocacy Manager

I manage customer advocacy and content activities across global markets, working with customers, Marketing, and Sales to develop technology stories and content for different audiences and channels.

I manage the global Customer Stories & References Hub, overseeing the lifecycle and accessibility of more than 6,000 assets, including around 2,000 active assets. I coordinate weekly with an external agency supporting the platform.

I coordinate Gartner Peer Insights customer peer-review campaigns, including outreach to approximately 300 customers per campaign. I develop customer stories end-to-end, from interviews and writing through review, customer approval, layout, and publication.

I support Sales and pre-sales teams with customer evidence and references, coordinate agency-led customer video productions, create additional video content in Lumen5, and build AI-assisted content workflows in Microsoft Copilot.

Managed Fujitsu's global customer reference programme and maintained the global customer reference database.

Supported worldwide Marketing, Sales, and pre-sales teams with customer references and related marketing activities.

Conducted competitor and market analysis to identify market developments, trends, and competitive positioning. Produced market insight reports to support marketing and business decision-making.

Prepared and issued press releases and other corporate communications content.

Supported marketing activities at Fujitsu, contributing to global marketing, sales support, customer reference, and communications initiatives.

Worked with internal stakeholders to coordinate marketing content and operational activities.

Delivered first-line technical support and customer service.

Resolved user requests and supported service desk operations.

Managed accounts payable processes, vendor invoices, and financial reporting.

Supported accurate financial operations and invoice processing.

Postgraduate diploma in digital marketing.

Degree in graphic design.

Bachelor studies in technology and graphic arts.