Marketing, Brand, PR & Social Media Strategist

I create and enhance websites, brand identities, marketing collateral, product packaging, and comprehensive marketing strategies for partner firms. I develop promotional and social media content across digital and print formats, including advertisements, brochures, flyers, posters, and videos.

I plan, execute, and optimize social media and email marketing campaigns using Klaviyo, HubSpot, and Mailchimp. I manage global PR and crisis communications, distributing more than 50 PR articles to over 100 outlets and securing coverage in publications including Forbes and The Economist. I also collaborate with internal teams, partners, and media while analyzing campaign performance to refine strategy and report results.

I developed and executed digital marketing campaigns across social media, email, SEO, and PPC to improve lead generation, brand awareness, and audience engagement. I managed campaign budgets, timelines, resources, and ROI-focused delivery.

I created advertising assets, infographics, short videos, and print collateral using Adobe Creative Suite and Canva. I analyzed weekly KPIs, performed A/B testing on advertising copy, visuals, and landing pages, conducted market research and audience segmentation, and monitored digital trends to improve creative strategies.

I developed brand market analytics, repositioning strategies, and comprehensive brand and market tactics for agency clients. I designed communication messaging, wrote PR articles, maintained media relationships, and supported the implementation of brand strategies.

I created media plans and negotiated advertising rates and placements across television, radio, print, and outdoor channels. I also designed logos, brochures, digital assets, and promotional materials; oversaw branding production and large-scale printing; and managed audience segmentation, campaign execution, and budgets.

I developed advertising opportunities across print and radio and managed the production, proofreading, coordination, and distribution of marketing materials such as leaflets, posters, and flyers.

I organized events and exhibitions, conducted market research and customer surveys, monitored competitor activity, and evaluated campaign effectiveness. I also analyzed pricing positions, contributed to long-term marketing planning, and managed budgets supporting marketing objectives.

I serviced existing clients by addressing insurance, banking, and investment needs and recommending products aligned with their financial capacity and requirements.

I acquired new customers through approved outreach methods, developed targeted financial programs, and delivered sales presentations for insurance, banking, and investment products.

MBA, GPA: 3.90.

BBA, GPA: 3.30.