Senior Product Owner / Senior Manager — Financial Services Mobile Applications Toyota Motor North America
I owned product strategy and execution for Toyota Financial Services mobile applications serving Toyota and Lexus owners. I partnered with Engineering, UX, Data, Compliance, and Marketing to identify customer problems, prioritize investments, and improve the end-to-end servicing experience.
I increased digital collections revenue by more than 200% through payment-experience redesigns, engagement improvements, AutoPay adoption, experimentation, and journey optimization. I also doubled delivery throughput by improving prioritization and agile execution across three parallel delivery teams while managing KPIs for engagement, quality, defects, performance, and payment conversion.
I led customer research through NPS, surveys, usability studies, behavioral analytics, and qualitative feedback. I used AI tools to support research, competitive analysis, PRD development, user-story refinement, prototyping, and product ideation.
