Felipe Salles cover
Felipe Salles
Felipe Salles

Senior Product Manager

Actively looking · Member since 14 Aug 2026
Message
Location
Salvador, Brazil
Desired salary
Confidential
Work preference
Remote Only / Full Time, Part Time
Experience level
Senior

About

Professional summary

I am a Senior Product Manager with more than 15 years of experience building and scaling customer-facing digital products across fintech, connected mobility, telecommunications, and marketplace platforms.

I lead products from customer discovery and strategy through launch, growth, and optimization. I work closely with Engineering, UX, Data Science, Compliance, Marketing, and go-to-market teams to solve meaningful customer problems and deliver measurable business outcomes.

My experience includes mobile applications, SaaS and subscription products, connected vehicle services, platform products, APIs, voice experiences, and B2B solutions. I have managed products serving millions of customers and generating significant subscription revenue.

I specialize in product strategy, roadmap prioritization, customer research, onboarding, activation, retention, product analytics, experimentation, and product-led growth. I use OKRs, KPIs, behavioral data, qualitative feedback, and usability research to guide decisions.

I am passionate about rapid experimentation, iterative delivery, and building customer experiences that people value. I have helped teams improve conversion, engagement, delivery throughput, service quality, and operational efficiency.

I also use AI-assisted product development tools to accelerate research, competitive analysis, PRD creation, user-story refinement, prototyping, and early concept validation. I bring an agile, cross-functional leadership approach to complex digital product environments.

Skills

28 capabilities

Tech stack & tools

Working toolkit

Collaboration

Data Stores

Design

Development

Languages & Frameworks

Experience

Career history

Senior Product Owner / Senior Manager — Financial Services Mobile Applications Toyota Motor North America

I owned product strategy and execution for Toyota Financial Services mobile applications serving Toyota and Lexus owners. I partnered with Engineering, UX, Data, Compliance, and Marketing to identify customer problems, prioritize investments, and improve the end-to-end servicing experience.

I increased digital collections revenue by more than 200% through payment-experience redesigns, engagement improvements, AutoPay adoption, experimentation, and journey optimization. I also doubled delivery throughput by improving prioritization and agile execution across three parallel delivery teams while managing KPIs for engagement, quality, defects, performance, and payment conversion.

I led customer research through NPS, surveys, usability studies, behavioral analytics, and qualitative feedback. I used AI tools to support research, competitive analysis, PRD development, user-story refinement, prototyping, and product ideation.

Principal Product Owner — Connected Vehicle Services & Vehicle Data Toyota Motor North America

I owned product strategy, roadmap, discovery, and delivery for subscription-based connected vehicle services across North America, Europe, and Australia. My portfolio included mobile applications, vehicle-data platforms, voice experiences, APIs, machine-learning capabilities, and B2B products serving more than 1.8 million active customers.

I defined product vision and managed the full subscription lifecycle, including onboarding, trial conversion, activation, engagement, retention, and long-term customer value. I helped grow a subscription business exceeding $60 million annually and achieved a 26% post-trial paid conversion rate through continuous experimentation and customer-experience improvements.

I managed products supporting more than 100 million annual customer interactions, defined success metrics and OKRs, and used research and product data to prioritize investments. I improved App Store ratings and reduced customer support contacts by more than 50% through ongoing usability and journey improvements.

Senior Telematics Operations Planner Toyota Motor North America

I owned the customer enrollment and activation experience for Toyota's connected services platform, including web and mobile registration journeys for new vehicle owners across North America. I worked with Engineering, UX, Marketing, Dealer Operations, and Training to improve activation, subscription conversion, and operational readiness.

I led improvements to onboarding, registration, and service enrollment experiences supporting more than 2 million annual customer interactions. I redesigned enrollment flows to achieve a 95% completion rate and increased subscription enrollment by 30%.

I helped transition the organization from waterfall delivery to Agile, reducing delivery costs by 20% while improving release quality and predictability. I also built reporting and business-intelligence capabilities to support data-driven prioritization and product optimization.

Sales Operations Program Manager Amazon

I worked within Amazon Local, an internal startup focused on local commerce and marketplace capabilities. I owned products and operational workflows for lead acquisition, CRM optimization, and outbound sales performance, partnering with Engineering and Business teams.

I managed metrics related to lead quality, sales conversion, and outbound-agent performance. Through experimentation, analytics, workflow redesign, sourcing optimization, and vendor partnerships, I increased qualified lead output by 20% without additional operating costs and reduced external lead-acquisition costs by 40%.

I also improved operational throughput by 60–80% by redesigning workflows that supported distributed operations.

Product Management & Operations Leadership Verizon Communications

I progressed through multiple product leadership roles supporting Verizon's digital transformation and the launch and growth of Verizon FiOS. I owned customer-facing and internal products spanning service automation, quality optimization, operational analytics, and customer-experience improvements.

I served as Product Owner for internal software platforms supporting customer service, service automation, and operational performance. I helped develop product and operational capabilities that supported the rapid scaling of fiber-to-the-home services.

I led cross-functional initiatives that improved customer satisfaction, NPS, service quality, retention, and operational efficiency. I built data products that identified more than $10 million in business value and delivered automation initiatives that reduced operating expenses by $3.8 million.

Education

Learning history

Southern Methodist University

Master of Business Administration (MBA), Business Administration

The Wharton School, University of Pennsylvania

Bachelor of Economics, Economics

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