Influencer Marketing Manager / Lead Generation Specialist ThoughtLeaders Ltd.
Designed and executed multi-channel outreach campaigns that generated more than 800 qualified leads per month. Built targeted prospect lists using Apollo, LinkedIn Sales Navigator, and data-sourcing methods, and improved response rates by up to 90% through personalization, copywriting, and A/B testing.
Implemented automated outreach workflows that reduced manual tasks by 80% while preserving personalized communication. Managed CRM pipelines, lead tracking, and sales-funnel visibility while collaborating with sales teams to improve targeting, lead quality, and conversion outcomes.
Led end-to-end influencer marketing campaigns, including creator research, outreach, onboarding, campaign coordination, tracking, reporting, and relationship management. Negotiated rates, deliverables, and partnership terms with influencers, creators, and brand partners.
Created short-form content and visual marketing assets for TikTok, Instagram Reels, and YouTube Shorts using CapCut and Canva. Built a database of more than 10,000 verified creators in two months with a three-person team.