SEO Content Writer & Content Marketer

I work with SaaS, marketing, and technology clients to produce SEO-driven content that aligns with brand strategy, demand generation, and conversion goals. I collaborate directly with founders, CEOs, marketing managers, and internal teams as a strategic content partner.

I develop editorial calendars and workflows across blog, email, and social channels; create blog posts, web pages, email sequences, video scripts, and social copy; and lead keyword research and on-page optimization. I also edit content for clarity, grammar, consistency, and brand voice, with particular experience in Customer.io segmentation, onboarding, lifecycle automation, and email workflows.

My work has delivered a 300% increase in website traffic over one year, 25% growth in X followers within six months, and first-page Google rankings for more than eight blog posts across two companies. I also rebuilt a B2C onboarding and early-lifecycle automation system that improved engagement and abandonment recovery by up to 20%.

I partnered with B2B technology startups to build demand-generation content programs from strategy through execution. I also acted as an account manager, working directly with founders, CMOs, and CTOs to connect content initiatives with product and business priorities.

I created blog articles, web copy, case studies, white papers, digital ads, and social media content for multiple startup clients. I built content maps and editorial calendars aligned with awareness, consideration, and decision stages of the buyer journey.

I conducted keyword research using Semrush and Ahrefs, maintained brand consistency through client style guides and messaging frameworks, and coordinated implementation with design and development teams. My work contributed to a 25%+ average increase in organic traffic across client blogs, including a 150% increase in organic traffic for one company blog.

I produced high-volume editorial and marketing content for CyberGhost VPN, a global VPN provider serving more than 36 million users. During my 4.5-year tenure, I wrote and published more than 70 cybersecurity blog articles each year covering news, educational topics, and product-focused content.

I contributed to landing page and website copy projects that supported a 300% increase in website traffic over one year. I also created advertising copy, slogans, and campaign headlines for Google Ads and social media banner campaigns.

My responsibilities included conducting outreach and interviews with cybersecurity key opinion leaders, supporting backlink and authority-building efforts, localizing product and marketing content from English to Romanian, and responding to customer reviews and comments to maintain brand reputation and trust.

I produced original editorial content for an international study-choice platform, supporting marketing and student recruitment campaigns for university partners worldwide. I wrote more than 50 targeted articles per quarter for prospective international students.

I optimized content for relevant long-tail keywords, researched and proofread articles, and published material across the platform's article database. I also contributed to editorial strategy and content ideation alongside the international marketing team.

I supported social media engagement through campaigns designed for student audiences across multiple platforms, helping strengthen the platform's visibility and relevance for international education seekers.

I worked at RINF Outsourcing Solutions on an assignment for RBS, Royal Bank of Scotland. I documented functional and technical specifications for existing software packages used by the bank.

I created data flow diagrams and process documentation using Microsoft Visio, helping clarify system behavior and operational processes. I also identified and documented data quality issues and data patterns.

My work included Romanian-English and English-Romanian translation of internal technical and procedural documentation, ensuring clear communication across teams and materials.

BA in Sociology and Social Work.