I am a data-driven Paid Media and Web Analytics Specialist with more than 10 years of experience designing, executing, and optimizing high-performance PPC campaigns. My expertise spans Google Ads, Meta Ads, Microsoft Ads, and other paid media platforms across e-commerce and lead-generation businesses.
I specialize in connecting digital marketing strategy with reliable technical measurement. I build robust tracking frameworks using Google Tag Manager, GA4, custom JavaScript, data layers, and offline conversion tracking to improve attribution and decision-making.
I have managed campaigns for industries including healthcare, food and beverages, retail, education, fashion, travel, real estate, and beauty. I focus on improving core performance metrics such as ROAS, CPA, CPC, conversion rate, and lower-funnel engagement.
I am experienced in auditing and repairing e-commerce tracking implementations, reducing discrepancies between analytics platforms and CRM or backend systems. I work closely with development, design, paid search, and cross-functional teams to standardize tracking and accelerate implementation.
My work has supported clients across the United States, Europe, and Latin America. I have scaled promotional e-commerce campaigns to up to 5.0x ROAS through agile bidding strategies, audience expansion, creative testing, and continuous campaign optimization.
I am a native Spanish speaker with upper-intermediate English and elementary German. I am available for remote paid media, analytics, conversion tracking, and web measurement consulting engagements.
