PPC & Data Specialist

I manage PPC accounts for clients in healthcare, food and beverages, retail, and education, expanding qualified audiences to reduce average CPC and increase lower-funnel engagement. I also review post-click checkout experiences for international clients and document optimization opportunities in payment gateways and checkout flows.

I scaled promotional e-commerce campaign ROAS to 5.0x for clients in Spain and Mexico through agile bidding strategies across Google and Meta Ads. I also built an end-to-end measurement framework for Sorteos Tec using GTM, structured dataLayers, GA4, and offline conversion tracking, reducing discrepancies between GA4 and CRM or backend reporting.

I developed and managed paid media campaigns on Meta Ads while collaborating with cross-channel paid search teams to maximize ecosystem ROAS and achieve acquisition targets.

I audited and remediated faulty e-commerce tracking implementations across GA4 and Google Tag Manager. This restored data integrity for key purchase events and improved marketing attribution accuracy.

I engineered and deployed end-to-end web measurement and advanced e-commerce tracking architectures for enterprise websites across multiple industries. My work ensured data integrity across analytics platforms and paid media channels.

I programmed custom tracking solutions using Google Tag Manager, JavaScript, and jQuery for dynamic remarketing, event tracking, advanced tagging, and GA4 implementation. I partnered with development and design teams to standardize dataLayer schemas, speed up pixel deployments, and eliminate reporting discrepancies.

I developed campaign strategies, executed campaigns, and performed daily optimization for high-budget PPC accounts across Google Ads, Meta Ads, Microsoft Ads, Pinterest Ads, X Ads, and TikTok Ads. I supported e-commerce clients in retail, fashion, travel, hotels, food and beverages, beauty, and health, as well as lead-generation clients in real estate and education.

I optimized key performance indicators including ROAS, CPA, and conversion rate for enterprise client portfolios. I conducted ongoing A/B testing of creatives, audience segments, and bidding approaches to improve ad relevance and scale digital acquisition.