I am a Senior Digital Media Buyer and Strategist with more than nine years of experience planning, managing, and optimizing complex, multi-channel paid media campaigns. I specialize in translating business objectives into practical, high-ROI media strategies for B2B and B2C organizations.
My expertise spans lead generation, performance marketing, paid search, display, social advertising, e-commerce media, and campaign optimization. I have worked with global brands and specialized, high-ticket markets, consistently focusing on measurable performance, lead quality, and sustainable growth.
I have led campaign execution and supervised analysts across enterprise advertising accounts, supporting agency teams with strategic guidance, operational quality control, performance audits, and technical training. My experience includes managing campaigns across Google, Microsoft, Meta, Amazon, Mercado Libre, LinkedIn, and email automation platforms.
I am experienced in building full-funnel strategies, developing audience targeting approaches, analyzing user behavior, and scaling campaigns based on data. I collaborate closely with sales, product, content, and design teams to ensure advertising activity supports brand positioning and commercial goals.
I have worked across industries including automotive, consumer goods, luxury travel, industrial machinery, home services, legal services, medical technology, AI security, and fleet outsourcing. I am a native Spanish speaker, bilingual in Portuguese, and professionally proficient in English.
Managed high-performance Google Ads and Bing Ads campaigns focused exclusively on lead generation for international high-ticket and specialized markets.
Developed and executed technical B2B and B2C campaigns for AI security, international law firms, medical technology, home services, and industrial machinery.
Spearheaded Meta Ads campaigns for the luxury family travel market, with a focus on generating high-quality leads for exclusive travel experiences.
Developed audience targeting and ad creative strategies, monitored performance and user behavior, and continuously optimized campaigns for efficiency, lead quality, ROI, and scaling. Collaborated with content and design teams to align messaging with brand and business goals.
Led and supervised analysts in campaign execution, ensuring KPI delivery for Warner business units across Google Search, YouTube, and Display campaigns.
Provided strategic, tactical, and operational support to WPP agencies across Google Ads, Bing Ads, Amazon Ads, and Mercado Libre Ads. Conducted performance audits, quality control, technical guidance, training, and mentorship for PPC specialists supporting enterprise accounts including BMW, Coca-Cola, Adidas, Tiffany, Puma, Petrobras, Toyota, Nestlé, Visa, Brown-Forman, Volvo, Nespresso, and Smart Fit.
Managed B2C branding and performance campaigns for Jacobs Douwe Egberts across Google Ads, Meta, Amazon SP, and Mercado Libre.
Developed e-commerce scaling strategies and consolidated reporting for more than five simultaneous brands, contributing to a 25% increase in campaign ROAS in 2021.
Worked as a media buyer in a fast-paced agency environment, managing a portfolio of more than 30 clients.
Executed tactical media plans across search, display, and social advertising channels.
Developed and executed full-funnel B2B digital strategy across Google Ads, LinkedIn, Meta, and Eloqua marketing automation.
Partnered with sales and product teams to translate fleet outsourcing solutions into precise advertising messaging and generate qualified B2B leads for the sales pipeline.
Planned SEM strategies using Google Keyword Planner and Google Trends.
Optimized performance campaigns across Google Ads Search, Display, Shopping, App, and Video formats while supporting customer success activities.
Performed bilingual Portuguese-Spanish content review for Google Ads Search and Display advertising.
Supported analyst coordination with a focus on delivery quality, team development, and operational outcomes.
Created ads and extensions at scale for Google Search and Display campaigns serving medium- and high-budget accounts.
Contributed to revenue and performance optimization through the production and indexing of advertising assets.
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