I am a digital marketing and communications professional with more than 15 years of experience designing and executing communication strategies, digital marketing initiatives, content plans, and social media campaigns.
I specialize in translating communication and business objectives into measurable digital actions, campaigns, and content. My background includes social media management, content marketing, SEO, SEM, online advertising, web analytics, e-commerce, and audience engagement.
I have managed Meta Ads and Google Ads campaigns, monitored KPIs and digital performance, and produced reports to support decision-making and continuous improvement. I also have experience coordinating marketing, commercial, institutional, and project stakeholders.
Throughout my career, I have led and coordinated teams, managed regional digital projects, and maintained communication with users, participants, institutions, and local organizations. I am comfortable working across multiple projects and audiences.
I have specialized training in digital marketing, community management, artificial intelligence for marketing and social media, automation, and digital productivity. I am particularly interested in the practical application of technology and AI to communication and marketing.