Oscar González Benítez
Oscar González Benítez

Digital Marketing and Social Media Manager

Actively looking · Member since 18 Aug 2026
Message
Location
Badajoz, Spain
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a digital marketing and communications professional with more than 15 years of experience designing and executing communication strategies, digital marketing initiatives, content plans, and social media campaigns.

I specialize in translating communication and business objectives into measurable digital actions, campaigns, and content. My background includes social media management, content marketing, SEO, SEM, online advertising, web analytics, e-commerce, and audience engagement.

I have managed Meta Ads and Google Ads campaigns, monitored KPIs and digital performance, and produced reports to support decision-making and continuous improvement. I also have experience coordinating marketing, commercial, institutional, and project stakeholders.

Throughout my career, I have led and coordinated teams, managed regional digital projects, and maintained communication with users, participants, institutions, and local organizations. I am comfortable working across multiple projects and audiences.

I have specialized training in digital marketing, community management, artificial intelligence for marketing and social media, automation, and digital productivity. I am particularly interested in the practical application of technology and AI to communication and marketing.

Skills

22 capabilities

Experience

Career history

Communication Technician / Team Manager Programa Reto Rural Digital – Extremadura Rural: Conectada y Digital

Designed and executed the regional communication plan for the program, developing content and outreach materials tailored to multiple audiences. Planned and delivered communication and community engagement actions.

Managed communication with participants, users, and territorial stakeholders. Coordinated work teams, collaborated with institutions and local entities, and tracked activity data, indicators, reports, and project documentation.

Communication Technician / Team Manager Proyecto ConectadAs Extremadura – AUPEX

Led the project's communication and marketing strategy, including social media management, digital outreach, and the creation of content and graphic materials. Planned communication activities to engage and grow project audiences.

Managed communications with participants and users while coordinating teams and project stakeholders. Produced press releases and communication materials and maintained project records, indicators, and supporting evidence.

Project Management Technician Social&Tech

Managed and monitored digital projects, including project activities, deliverables, and results. Handled digital content and social media management for project communications.

Provided support and communication to users and participants. Managed digital training platforms and followed up on project performance and outcomes.

Director of Marketing and Advertising Calero Suministros

Designed and implemented online and offline marketing plans and planned digital marketing campaigns. Managed Meta Ads and Google Ads activity, as well as SEO and SEM strategies to improve digital positioning.

Led and coordinated the sales team and optimized the e-commerce operation. Monitored web analytics, acquisition and conversion initiatives, and alignment between marketing, sales, and business functions.

E-commerce and Digital Marketing Consultant RED.ES – DDTEL / Diputación de Badajoz

Designed and implemented digital marketing plans for companies in Extremadura and Andalusia. Delivered strategic and technical consulting on digital marketing and e-commerce initiatives.

Mentored businesses through digital transformation processes and provided technical project management, monitoring, and follow-up support.

Digital Marketing and Community Manager Trainer Apel / Ánfora Formación / CECAP

Delivered more than 220 teaching hours in digital marketing, community management, and information and communication technologies. Developed practical training focused on professional digital tools and strategies.

Supported learners in applying marketing and social media concepts through hands-on, work-oriented instruction.

Team Manager / IT Facilitator AUPEX – Asociación Regional de Universidades Populares

Managed digital communication, content, and social media for regional projects. Produced web, graphic, and multimedia materials and managed the Documentation and Communication Center.

Coordinated and monitored teams while delivering training and digital inclusion activities focused on new technologies.

Education

Learning history

IMF / Universidad Abat Oliba CEU

Master's Degree, Marketing and Digital Communication

Master's degree in Marketing and Digital Communication.

Universidad Abat Oliba CEU

Higher Technician Diploma, Marketing and Digital Communication

Higher technical qualification in Marketing and Digital Communication.

Universidad de Extremadura

Bachelor's Degree, Library and Information Science

Bachelor's degree in Library and Information Science.

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