Performance Marketing Strategist

Lead creative strategy for a portfolio of seven e-commerce brands, including The Koin Club and The Wessex Mint. Manage the production and testing of more than 30 ad creatives per brand each month across Meta, TikTok, Google, and Bing.

Developed and deployed the Hybrid Predictive Angle Scoring framework to prioritize creative angles using platform performance signals. Built monthly creative testing cycles across the UK, US, Canada, and Australia, analyzing CTR, hook rate, ROAS, and CPA to guide new creative direction.

Manage audience strategy, segmentation, creative briefs, asset trafficking, performance analysis, and stakeholder reporting. Produce weekly strategic reports and collaborate with compliance, finance, and creative teams to support growth while maintaining brand and regulatory standards.

Executed multi-channel paid campaigns across Meta, TikTok, and Google Ads with a focus on lead generation for luxury brand verticals.

Developed short-form content aligned with acquisition strategies and produced performance reports covering CTR, CPC, conversions, and ROI. Supported measurable acquisition initiatives across client campaigns.

Managed multi-channel B2B acquisition campaigns across Google, Bing, and Meta, aligning campaign strategy with revenue objectives.

Maintained tracking accuracy and attribution consistency through UTM governance, pre-launch QA, and coordination of creative asset workflows. Monitored budget pacing and optimized campaign performance.

Designed and automated consolidated performance dashboards using Power BI, Supermetrics, and Excel. Improved CTR by 30% and reduced CPA by 20% through optimization insights and standardized reporting frameworks.

Extracted and analyzed campaign data using Excel and Supermetrics to build KPI dashboards that supported marketing decision-making across multiple client accounts.

Ensured data integrity and cross-platform reporting consistency while supporting budget pacing, KPI tracking, forecasting, and reporting operations. Improved reporting reliability and stakeholder visibility.

Created product photography and visual content for web and social media channels to support brand identity and promotional campaigns.

Managed online sales activities and customer engagement for a jewelry business.

Master's degree in Digital Marketing.

Bachelor's degree in Industrial Engineering.

Bachelor's degree in Photography.