Business Analyst / CRM Specialist / Project Manager

Led end-to-end digital transformation initiatives by coordinating internal business units and external vendors. Defined project scopes, translated stakeholder requirements into scalable IT solutions, and managed delivery across the full SDLC.

Delivered Microsoft Dynamics 365 CRM, Power Apps, and RPA initiatives that improved system performance, data archiving, mobile user experience, and workflow automation. Led CRM and mobile application integration for Nestlé Waters, including a coupon and loyalty system generating €400,000 in annual revenue, and supported UI/UX redesigns that delivered $50,000 in annual operational savings.

Coordinated vendor selection, requirements analysis, UAT, defect tracking, and go-live deployment for cloud-based business solutions.

Managed the end-to-end Salesforce implementation and rollout for the Turkish pilot market, leading cross-functional teams and stakeholders to achieve successful go-live and 100% user adoption within the first three months.

Served as Salesforce Product Owner for Mercedes-Benz Vans, leading technical integration and architectural design for large-scale CRM rollouts. Conducted pilot market analysis for Salesforce Marketing Cloud deployment and ensured adaptation to regional needs.

Directed SDLC activities including project charters, business requirements definition, UAT coordination, release management, and digital tool portfolio management to improve the customer journey.