Senior Business Development Manager

I lead prospecting, business development, and commercial closing for strategic consulting, executive training, ecosystem design, and SaaS solutions.

I activate partnerships with startups, corporates, investors, and ecosystem leaders across LATAM and Spain. I manage the HubSpot pipeline from lead qualification through proposal development and handoff, while identifying cross-selling opportunities in M&A, capital raising, and complementary services.

I increased booking volume from an average of two weekly appointments to a steady flow of five to seven daily appointments through process automation.

I implemented and managed digital ecosystems and CRMs, including GoHighLevel and AgendaPro, with AI-supported schedule management and client support. I also restructured the service portfolio, led a brand refresh, and coordinated advertising campaigns with external agencies.

I designed and executed a target-originating strategy for software companies across LATAM, creating a pipeline of 150 companies with support from regional commercial teams in Mexico, Peru, and Colombia.

I hired, trained, and supervised the regional team, defined the commercial process, and strengthened Salesforce CRM discipline. The initiative moved 15 companies into financial evaluation, with seven remaining under review and three advancing to proposal stage; I also developed founder relationships, executed NDAs, and supported preliminary acquisition processes.

I built a new food certification business line for Colombia and the region, reaching 70% of the target in the first year and 115% in the second year.

I developed the auditor pool needed to deliver the service, executed corporate deals, and established alliances with organizations including Porkcolombia, YUM, and Bimbo. I expanded the offering to Panama and Costa Rica and generated inbound demand through webinars and specialized content.

I promoted a technical portfolio for manufacturing, food, cosmetics, pharmaceutical, cleaning, and laboratory customers across Antioquia and Santanderes.

I managed accounts, field visits, collections, orders, and market reporting using Odoo and Excel. I delivered consultative sales support and product demonstrations to drive customer growth and follow-up.

I supported the development of technical and consultative B2B services in Colombia and the region, with a focus on regulated sectors.

I developed opportunities in organic, additive, and Non-GMO certifications through market research and key account management. I also managed Salesforce, market studies, KPIs, conferences, and strategic alliances to accelerate commercial positioning.

I managed laboratory consumables business lines, including demand planning, inventory, regulatory compliance, sales budgeting, and technical customer advisory.

I led market studies and business plans and managed relationships with international suppliers to support product commercialization and customer needs.

I held earlier roles in administrative project coordination, microbiology, laboratory analysis, quality control, research, and internships across multiple organizations.

These positions built my technical foundation in industrial microbiology, laboratory processes, quality systems, and operational coordination.

MBA completed in April 2025, including a specialization in Digital Business Management.

Specialization in Strategic Business Management.

Undergraduate degree in Industrial Microbiology.

Academic secondary education.