Head of Marketing and Communications

I lead a team of 18 people, including 8 marketing professionals and 10 commercial contact center staff. I am responsible for brand strategy, daily operations, KPI planning and development, and performance measurement for marketing and customer-service actions.

I supported the company’s growth from 2 to 7 represented brands in three years, leading communication strategy for each new brand. I organize more than 10 corporate events annually, including openings and product launches, and implemented process improvements, CRM functionality optimization, and AI tools to enhance customer service and sales. I received a 2023 recognition for outstanding performance and corporate values.

I managed client accounts and built relationships with organizations in the agricultural sector. I coordinated communication initiatives for multiple agribusiness brands.

I planned, produced, and managed social media content, supporting brand visibility and communication objectives for agricultural clients.

I planned and executed marketing and communication strategies for the company’s client portfolio. I also organized national and international trips for clients and company members.

During the pandemic, I executed a communication plan featuring daily training sessions with specialists, segmented by crop seasonality and customer needs. This initiative helped sustain sales to producers without field visits and received the Eikon Silver Award in 2020. I was also recognized with the Excellent Award for best company performance in 2017.

I developed foundational institutional communication practices in an international contact center environment. This role was my first professional experience in corporate communications.

I supported internal and institutional communication activities, building experience in organizational messaging and communication operations.

Diploma program in Digital Marketing.

Bachelor's degree in Institutional Communication.

English teacher training program.

Completed secondary education.