Senior Marketing and Communications Manager

I contribute to PwC's brand voice across media, social media, email marketing, the corporate website, YouTube, podcasts, and messaging platforms. I support media relationships and help professional staff create thought leadership materials, including articles, interviews, press releases, landing pages, newsletters, and blogs.

I provide marketing advice to service leaders on client engagement and communication tactics. I also localize global campaigns for regional needs and coordinate submissions to Legal 500, Chambers Europe, and ITR rankings, contributing to recognition in multiple tax-related categories in Ukraine.

I worked with a medical software development team and negotiated with US clients to create tailored content plans for websites, social media channels, and external media. I planned editorial calendars and produced articles, white papers, video scripts, and social media posts.

I managed freelance copywriters, designers, proofreaders, and video creators, while editing and proofreading their work. I also provided editorial support for client correspondence and supported inbound marketing activities that generated additional leads.

I developed and implemented a communications strategy supporting legislative reforms for an industry employing more than 10,000 people.

I communicated sector challenges through mass media and helped stimulate public discussion around key transportation safety issues.

I strengthened PwC Ukraine's media relations through thought leadership initiatives and activities designed to increase brand visibility.

I coordinated external contractors, including photographers, video production studios, and designers, and supported the organization of company events.

I directed a four-person team focused on strengthening the airline's reputation and improving the passenger experience at Ukraine's largest airline.

I implemented educational content and crisis communication initiatives that reduced negative reviews from 35% to 20% and contributed to improved NPS scores.

I engaged directly with passengers through social media private messages and comment threads, resolving service-related concerns and reputational issues.

I led a team of eight customer care professionals. The team's efforts improved customer satisfaction and contributed to a 12% increase in ticket sales.

I joined an early-stage media startup and contributed to its growth into one of Ukraine's leading transportation publications. I wrote more than 200 articles covering the sector.

I launched and developed the publication's English-language website version, which received reposts from foreign media outlets.

I covered transportation industry news and developed a network of contacts among key market participants to secure exclusive information.

I helped position Interfax as a leading source of transportation industry news and analysis for decision-makers.

I wrote more than 400 articles for the World Economy section, with a focus on significant Ukrainian oil and gas industry events.

I also contributed articles to other publications, including Kommersant Ukraine, Comments, Izvestia Ukraine, and UGMK.info.

Master's degree in foreign languages with a specialization in translation.