I am an executive creative leader with more than 15 years of experience building consumer, fashion, healthcare, media, lifestyle, and technology brands. I translate complex business objectives into meaningful brand experiences and integrated creative platforms.
I lead multidisciplinary teams across art direction, branding, digital experiences, UX/UI, experiential marketing, CRM, social, print, photography, video, animation, and emerging platforms. My work spans campaign strategy through final production.
I have extensive healthcare and pharmaceutical experience, developing integrated campaigns, launch materials, patient and HCP communications, medical education, rare-disease identity systems, and oncology brand experiences. I partner closely with strategy, account, copy, UX, animation, and executive stakeholders.
As the founder and creative director of an independent consultancy, I have built identities, marketing ecosystems, websites, launch campaigns, customer experiences, and executive events for startups, Fortune 500 organizations, and leadership teams.
I am experienced in directing large-scale experiential environments, executive events, environmental branding, photography productions, broadcast marketing, and national rebrands. I manage external creative partners, developers, vendors, photographers, illustrators, and production teams.
I also introduce AI-enabled creative workflows to accelerate ideation, collaboration, and production while maintaining high standards of craft, strategic rigor, and creative excellence.