B2B Social Media Marketing Specialist | Content Strategy & Creative Operations

I coordinate end-to-end creative and digital marketing delivery for multiple B2B and B2C client accounts. I organize workstreams across copy, design, paid media and publishing, converting client and management priorities into briefs, tasks, owners, deadlines and follow-ups for distributed contractors.

I review copy, visual assets, paid-media inputs and scheduled content against briefs, audience needs, brand requirements and quality standards. I manage status, dependencies, feedback and approvals, resolve routine issues, improve documentation and workflows, and identify blockers before they affect delivery.

I produce approximately 15 monthly client performance reports in Canva, combining platform screenshots with written analysis, creative observations, priorities and recommendations. I use generative AI for research, briefing and planning while applying human verification for accuracy and editorial quality.

I planned, created, scheduled and published content across Instagram, Facebook, LinkedIn and YouTube. I adapted messaging, formats and calls to action to the target audience and campaign objective for each channel.

I researched audience needs and business context to turn client goals into campaign concepts, messaging angles, editorial calendars and creative briefs. I also produced website, landing page, blog, email, paid campaign, presentation, business proposal and video-script content.

I managed community interactions, comments, direct messages and audience feedback. I monitored recurring questions and interests to identify content opportunities and support ongoing content strategy.

I coordinate production workflows, priorities and deadlines for a distributed English-language teaching team. I convert leadership requirements into structured assignments and maintain visibility into delivery progress.

I track missing inputs, dependencies and blockers, support resource planning and facilitate communication between management and the delivery team. My work helps keep assignments organized and delivery priorities aligned.

I evaluated and compared AI-generated responses across text and visual tasks using structured assessment guidelines. I assessed factual accuracy, relevance, completeness, instruction following, usefulness, safety and user experience.

I synthesized supporting evidence into clear and consistent decision records. I identified errors, contradictions and edge cases to support high-quality model evaluation.

I research, localize and quality-check marketing, website, application, video-game and multimedia content. I work to ensure linguistic accuracy, terminology consistency, audience relevance and usability across content environments.

I apply English-Spanish translation and localization expertise to adapt content for target users while preserving intended meaning, brand voice and functional clarity.

I co-conducted corpus-based, probabilistic and lexical-semantic research using CREA, verified online sources and informant consultation. I collected, classified and analyzed 705 language instances across genres, registers and Spanish-speaking countries.

I calculated frequencies, identified recurring patterns and synthesized findings into tables, charts and written conclusions for a pedagogical Spanish collocations dictionary project. I co-authored and presented the resulting study at the First International Congress of Lexicology, Lexicography and Terminology in Córdoba, Argentina, in 2017.

Professional training in sworn English-Spanish translation.

Training in copywriting and content writing.

Training in community management and growth marketing.

Advanced diploma training in multimedia content localization.

Exchange study in English and creative writing. GPA: 9.1 / 10.