I am a senior experiential producer specializing in live events, sports activations, and brand campaigns. I lead end-to-end production across planning, budgets, vendor negotiations, staffing, logistics, and on-site execution.
I have delivered high-profile work for brands including DoorDash, McDonald's, EA Sports, Anheuser-Busch, Hennessy, TuneCore, and The Venetian. My experience spans sports, music, hospitality, consumer engagement, conferences, and large-scale cultural events.
I manage complex operational programs with a strong focus on financial accountability, from $200,000 annual activation programs to million-dollar event budgets and inventories. I build repeatable production infrastructure while maintaining high standards for guest experience, safety, and brand execution.
I am experienced in leading cross-functional teams, vendors, production crews, brand ambassadors, talent, venue partners, and stakeholders. I am comfortable solving real-time issues on the ground and guiding programs through load-in, live operations, and final strike.
My recent work includes managing a nine-event FIFA activation tour that generated more than two million out-of-home impressions, producing a Muse Award-winning experiential booth, and leading activations for major sports and entertainment properties. I bring strategic planning, hands-on leadership, and creative operational execution to every event.
I hold a Bachelor of Arts in Mass Media Arts–Journalism and a Google Project Management Professional Certificate. I am also TABC certified and a Texas Notary Public.
