Chief Operating Officer

I serve as the senior-most operator across the Balonso Holdings group, including Chillhop Music, Chillhop Publishing, Memoir Music, and Endless Sunday Lifestyle Brand. I oversee operations, commercial performance, people, product, and transformation for a global team of up to 60 people.

I established the group’s operating model and operating system, deployed growth capital, and led transformation from startup to scale-up. I also built partnership and sales frameworks, governed GenAI and automation initiatives, and maintained accountability for risk, licensing, royalties, data protection, and product delivery.

My work helped scale revenue from low to high seven figures, increase product output by 150%, reduce manual toil by 30%, and support growth beyond 3 million subscribers and 5 billion streams.

I led the transition from informal growth to a structured scale-up operating model across six group businesses covering recorded music, publishing, hospitality, and apparel.

I owned release operations, creative workflows, internal systems, and team capability. I introduced operating rhythm, project and programme management practices, and clearer delivery processes across more than 100 annual launches.

I strengthened delivery predictability, role clarity, and platform adoption while supporting the business during a period in which group revenue peaked.

I led marketing strategy, campaign delivery, and team scaling during Chillhop Music’s fastest period of commercial growth.

I scaled the Creative and Marketing department from two to eight people within one year. I also delivered partnership initiatives and agreements valued at nearly £500,000.

My work supported platform growth to more than 2.5 million subscribers and 300 business clients, while cultivating £6 million in agreed commercial partnership value.

I worked in a commercial, marketing, and brand role for a professional football club. I contributed to commercial initiatives, partnership activity, campaign execution, and reporting.

I designed the brand marketing campaign for the successful 2019/20 “Level Up” kit launch and delivered campaigns achieving more than 10 million impressions.

I also modernised platform data reporting through campaign decks and results dashboards.

I ran production and event operations for a multi-format venue operating as a bar, café, live music venue, event space, rehearsal facility, and recording studio.

I managed a core team of up to 12 people and delivered more than 50 events across formats including weddings, festivals, overnight raves, live music performances, and examinations.

I was responsible for end-to-end event delivery, including booking, staffing, security, freelance and casual crew, production schedules, and operational coordination.

I worked in label operations and artist and repertoire for a London-based entertainment business.

My role contributed to music-industry operations and artist-facing activity.

I worked as an Audio Technician for a London-based sound company.

I supported technical audio delivery in a professional production environment.

I served as Music Programme Director for Blue Star Camps in North Carolina.

I led music programme activity in a camp environment.

Graduated with a 2:1 classification and a First Class dissertation.