Phindile Dlamini
Phindile Dlamini

Digital Marketing Specialist

Open to offers · Member since 21 Aug 2026
Message
Location
Johannesburg, South Africa
Desired salary
Unspecified
Work preference
Remote Only / Full Time, Internship
Experience level
Mid

About

Professional summary

I am a detail-oriented Digital Marketing Specialist with over five years of experience supporting digital advertising, local marketing, client-facing activities, and campaign delivery in fast-paced agency environments.

I manage and optimise Google Ads and Meta Ads campaigns for multi-location brands. My work includes campaign setup, geo-targeting, audience targeting, creative coordination, optimisation, and performance analysis.

I have experience in local SEO, listings management, keyword research, and Google Business Profile optimisation. I use Yext and local search initiatives to improve location-data accuracy, brand discoverability, and customer experience.

I coordinate campaign deliverables, timelines, stakeholders, internal teams, and clients across multiple accounts. I am comfortable preparing performance reports, identifying optimisation opportunities, and maintaining quality standards under deadlines.

My previous agency and internship experience also includes brand partnerships, activations, social media, content support, partner research, and campaign reporting. I have contributed to local traffic campaigns, multi-store advertising initiatives, and partnership activations.

Skills

19 capabilities

Tech stack & tools

Working toolkit

Design

Experience

Career history

Digital Advertising & Local Search Specialist Sauce Advertising

I manage and optimise Google Ads and Meta Ads campaigns for multi-location brands, including geo-targeting, audience targeting, campaign setup, creative requirements, timelines, and deliverables.

I analyse campaign performance, identify optimisation opportunities, and prepare actionable reports. I also manage Yext and Google Business Profile listings, conduct keyword and local-market research, and coordinate marketing deliverables with clients and internal teams.

Brand Partnerships Assistant Black River FC

I supported communication and relationship management with brand partners, while assisting with the coordination of brand collaborations, activations, and partnership activities.

I tracked deliverables, timelines, and partner requirements; researched potential partnership opportunities; prepared campaign reporting; and coordinated information between internal teams and external partners.

Production & Social Media Assistant Black River FC

I completed an internship as a Production & Social Media Assistant at Black River FC.

My experience contributed to my background in social media, content support, agency coordination, and marketing activities.

Education

Learning history

Red & Yellow Creative School of Business

National Certification of Advertising (NQF5), Advertising

National Certification of Advertising (NQF5).

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