Senior Product Designer | Conversational UX Designer

Owned end-to-end conversational design for Ford Brazil across WhatsApp, Instagram, web, and dealer-network channels. Aligned directly with executive leadership and collaborated with a cross-functional team of more than 15 people across Brazil and Argentina, including design, development, product management, CRM, and business stakeholders.

Audited and documented legacy conversational flows, identifying intent gaps, edge cases, broken states, and unmapped paths. Reorganized Figma files into categorized navigation libraries and standardized component structures.

Designed decision trees for vehicle launches across Brazil, Peru, Chile, Colombia, and Argentina, as well as quote calculators, dealer locators, and event triggers. Created fallback logic, error prevention, exception handling, CRM messaging, bot copy, and a FORDi tone-of-voice copywriting handbook.

Achieved the lowest human handoff rate during tenure, with approximately 70% autonomous resolution in monthly sessions and a peak of roughly 130,000 bot messages processed in one month. Supported bot-driven digital and phygital activations from concept to post-event reporting.

Worked remotely for the US market as part of a dedicated agile POD supporting Janssen Biotech's TREMFYA brand for four years. Produced product and visual design work within pharmaceutical compliance and fair-balance requirements.

Owned visual hierarchy and usability decisions for medical data layouts. Introduced and standardized QR-code usage for print collateral, mobile-first responsive email practices, animated GIFs, and mockup-based presentations.

Helped structure the cross-browser test-blast process for error detection and usability validation before client delivery. Contributed to a swing-item production system that used approval windows to proactively build backlog work and reduce idle production time.

Delivered more than 250 agile production assets, including animated ads, email marketing, window clings, leave-behinds, one-pagers, and brochures. The contract ended following the Janssen-Publicis exclusivity agreement with WPP.

Provide freelance product, content, and visual design services in parallel with full-time roles, with a focus on medical and scientific communications. Create layouts and visual systems for white papers, scientific journals, speaker slide decks, and brand identities.

Current work includes projects for Jô Clemente Institute, with delivered and contracted initiatives. Previous clients include Universo Visual, Cophella, UnaSUS, Unifesp, and Fapesp-related research publications.

Designed full educational and communication programs for medical and scientific initiatives, including international medical education programs involving Unifesp and a Spanish university, as well as public-health education initiatives connected to Brazil's SUS system.

Served as the sole designer for distance-learning programs at a leading Brazilian federal health university. Led UX, brand identity, creative direction, navigation architecture, and learning-experience design across online education initiatives.

Created the complete identity for tede, Unifesp's first fully online undergraduate program, including brand identity, tone of voice, visual system, navigation architecture, and learning experience. The system remained in active use as of 2026.

Provided creative direction for the Mais Médicos and Saúde Indígena video series, including concept development, scripting, materials sourcing, voice direction, and narration. Collaborated with faculty to adapt course navigation and communication structures to each discipline.

Received third place in the 2017 ABED Design for Distance Learning Award in the Virtual Learning Environment category for the tede platform design. The design process was later presented at a conference in Canada.

Volunteered in the Children's Development Program, planning and adapting pedagogical content according to class needs. Conducted individual case follow-up and referred cases to the psychology team when needed.

Progressed from facilitator to leader of a small volunteer team. Coordinated teaching materials, activity planning, and program delivery over a decade of service.

Postgraduate program in User Experience.

Postgraduate program in Communication and Marketing.

Bachelor's degree in Graphic Design.