Social Media Strategist

I lead organic social strategy and editorial calendars for more than five brands, developing content briefs, social-first concepts, and platform strategies in collaboration with creative, media, analytics, and client teams.

I grew Planet Solar's social following by 130% in just over three months through audience-focused organic strategy, creative optimization, and performance tracking. I execute content from briefing through production and publishing, including short-form video and bilingual Spanish/English copy.

I led social strategy across six client accounts, creating monthly editorial calendars, creative concepts, platform-native content, short-form video, and bilingual copy from ideation through execution.

I helped grow users across Shell Puerto Rico's digital ecosystem by 27% during Q2 and Q3 through optimized social and digital strategy. I also developed creator and influencer partnerships and supported social activations and content production.

I supported an 18% increase in organic traffic and a 15% reduction in bounce rates through SEO-optimized copywriting for JobHero and MyPerfectResume.

I wrote landing-page copy and defined page structures and content blocks, including hero sections, testimonials, and FAQs, based on Figma designs and JIRA workflows. I partnered with editors and designers to align messaging and creative execution with audience and business needs.

I generated more than 2 million social impressions and increased Burger King app traffic by 139% through social-first copywriting, caption and hook development, and brand storytelling for Burger King, Starbucks, Guardian Insurance, and SuperMax.

I helped campaigns grow social following by 360% and lift restaurant sales by 23.66%, exceeding sales goals by 150%. I developed bilingual copy, creative briefs, social concepts, and influencer and creator campaigns from idea through execution.

I built a scalable media implementation and optimization process across 10 client accounts, contributing to a 30% increase in agency revenue and campaign ROI.

I managed media planning, budgets, targeting, and bilingual copywriting using Meta Business Suite, Facebook Ads Manager, Google Ads, Nielsen, and Intersoft. I also managed paid social strategy, SEO, CRM, editorial content, and employee-facing content for Modo de Vida.

Bachelor of Arts in Advertising.