I am a mission-driven strategic communications and marketing leader with more than 10 years of experience creating award-winning content that inspires, educates, and mobilizes audiences.
I develop and execute multi-platform communications campaigns that strengthen brand visibility, community engagement, fundraising, and public awareness. My work spans digital storytelling, content strategy, media relations, social media, email marketing, and campaign performance analysis.
I have experience building partnerships with boards, corporate sponsors, volunteers, donors, public-sector stakeholders, and community organizations. I have secured and managed significant corporate sponsorships and led annual giving initiatives that expanded donor engagement and revenue.
As a communications leader, I have managed creative teams, freelance contributors, vendors, PR partners, budgets, and end-to-end campaign delivery. I combine audience targeting, paid media, SEO/SEM, website UX, multimedia production, and analytics to improve engagement and conversion.
I am committed to health equity advocacy, grassroots community leadership, and addressing social drivers of health. I bring a collaborative, data-informed approach to developing initiatives that create measurable community impact.
My content and campaign work has been recognized with multiple National School PR Awards for podcasting, social media, and print communications.
Selected for a competitive, stipend-supported nine-month fellowship focused on health equity, social drivers of health, and community leadership.
Collaborate to design and implement a grassroots health initiative addressing local disparities in Hartford. Receive training in advocacy, community organizing, leadership development, and data-driven decision making.
Increased organizational visibility and engagement by 74% through strategic digital storytelling and campaign execution.
Strengthened Board of Trustees engagement by launching a bi-weekly Chat & Play initiative connecting board members, corporate partners, and Club youth. Led the Fall Annual Giving Campaign, re-engaging donors, expanding the donor base by 10%, and driving more than $500K in revenue.
Created and led an award-winning multi-platform marketing strategy across YouTube, web, podcasts, social media, and email, averaging more than 64K monthly views and increasing audience engagement and brand impact by 48% year over year. Directed digital campaigns for live events with more than 1,000 attendees and managed full-funnel campaign execution from paid social through email and web conversion.
Led acquisition strategies that increased volunteer, donor, and sponsor engagement by 30%. Managed SEO/SEM for web properties and digital assets, designed UX for a new district website that reduced bounce rate by 37%, and secured and managed more than $250K in annual corporate sponsorships.
Produced video, podcast, social, and cross-channel content recognized with three National School PR Awards. Managed a team of five or more internal and freelance creatives, external vendors, PR partners, and budget oversight.
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