Head of Marketing / Content Marketing Manager

I lead content and marketing strategy across five regional brands, overseeing campaigns from concept and planning through production, distribution, analysis, and optimization.

I increased qualified lead generation by 60% through content optimization, A/B testing, audience segmentation, and integrated digital campaigns. I also build segmented email and SMS campaigns that improved email open rates by 30% and click-through rates by 20%.

I lead and mentor a six-person marketing team while directing content development, creative production, campaign execution, and brand consistency. My work includes educational and short-form videos, customer stories, launches, landing pages, websites, email campaigns, sales collateral, print media, and customer communications.

I spearheaded production and distribution of 100,000 copies of Smart Saver Magazine to targeted homeowners and prospective solar customers, supporting brand visibility and customer acquisition.

I increased website conversion rates by 15% through landing-page optimization, SEO improvements, A/B testing, and audience-focused digital campaigns.

I developed and executed integrated campaigns across SEO, SEM, PPC, email marketing, website content, and social media to support lead generation and customer acquisition.

I created promotional and digital content from concept through distribution, using campaign performance and customer behavior insights to optimize messaging and improve ROI.

I increased social media engagement by 14% and conversions by 16% through audience-focused organic content and community engagement.

I managed the hands-on content process, including concepting, scripting, filming, editing, publishing, community management, performance analysis, and optimization.

I grew a personal content brand organically from 2,000 to 15,000 followers through trend-driven concepts, stronger hooks, relatable storytelling, consistent publishing, and active audience engagement.

My top-performing short-form videos reached more than 100,000 views. I own the end-to-end content process from concept and scripting through filming, editing, publishing, performance analysis, and optimization.

Graduated with honors and received the 2018 Business Award.