I am a digital and growth marketing professional with over six years of experience across paid media, ecommerce, campaign strategy, analytics, and attribution. I have worked with fintech, SaaS, social commerce, telecommunications, and retail brands.
I manage performance marketing end to end, from campaign strategy and ad creative to tracking infrastructure, attribution modeling, KPI reporting, and optimization against ROAS, CAC, CPA, and LTV. I have managed monthly media budgets exceeding USD 270,000.
My channel expertise includes Google Ads, Meta, TikTok, Apple Ads, Snapchat, LinkedIn, SEO, email marketing, and SMS lifecycle marketing. I use structured A/B testing, audience research, landing-page optimization, and funnel analysis to improve acquisition and conversion outcomes.
I have built analytics and attribution setups using GA4, Google Tag Manager, AppsFlyer, Firebase, Mixpanel, SQL, and dashboarding workflows. I enjoy connecting product, marketing, and user-behavior data to identify scalable growth opportunities.
I also have hands-on ecommerce experience with Shopify, including international storefront growth, product catalog campaigns, localization, and influencer partnerships. My work has supported growth in markets including Saudi Arabia, Pakistan, the UAE, the UK, and Canada.
I use AI tools such as ChatGPT, Claude, Gemini, Perplexity, and MotionApp to accelerate research, copy development, creative ideation, and marketing workflows while maintaining performance and quality standards.
I advise early-stage startups on building customer-acquisition capabilities from scratch, including campaign structure, tracking and attribution infrastructure, and performance reporting.
My current engagements include an FMCG startup in Pakistan and a financial services brand in the UAE, supporting growth strategy and measurable paid-media operations.
I led a team of three and an external agency to drive 90% sell-through of seasonal collections within a three-month window through Meta, Google Ads, and SEO. I also set up the Shopify store for local and international ecommerce sales, including the UK and Canada.
I owned Performance Max and Shopping campaign direction, used A/B test results to improve creative, audience, and landing-page performance, and increased CTR by 15%. I built semi-automated Meta and GA4 dashboards for ROAS, CPA, and CTR, while supporting international growth through localization, audience testing, and influencer partnerships.
I managed paid campaigns across Meta, TikTok, and Google Ads for the launch of Hakeem, a fintech app, increasing qualified leads by 35%. I built GA4 and mobile measurement platform attribution infrastructure, mapped the journey from app install through onboarding, and improved onboarding completion by 20%.
I also onboarded and advised brands and agencies advertising on SnackVideo, developed its first advertiser tutorials, and supported nearly 20x advertising revenue growth in four months. I partnered with technical teams to resolve campaign tracking, payout, and attribution blockers.
I drove a 30% increase in new-user acquisition and a 40% increase in paid subscriptions through performance campaigns and email marketing for a user base of more than 23 million. I built GA4 and SQL dashboards to monitor acquisition, retention, LTV, and funnel drop-offs.
I applied conversion-rate optimization through heatmap analysis and landing-page A/B testing. I also launched 25 new canvas sizes based on market-demand and search-trend analysis and ran SEO link-building outreach to improve domain authority.
I was promoted from Executive while working on major client accounts including Jazz and JazzCash. I built JazzCash's performance marketing structure from the agency side, established the acquisition channel mix, and contributed to 10 million app installs in the second half of the year.
I managed more than USD 270,000 in monthly spend across Meta, Google, Apple Ads, and TikTok. Through direct ad-copy and creative A/B testing, I reduced CPI by 44% and improved CPC and CPE. I introduced AppsFlyer attribution and connected product-funnel, attribution, and advertising data to identify scalable growth levers.
BSc, Accounting & Finance
Bachelor of Science in Accounting and Finance.
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