Henry Avendaño Peña
Henry Avendaño Peña

Visual Communicator and Visual Identity Systems Designer

Open to offers · Member since 23 Aug 2026
Message
Location
Mérida, Venezuela
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a visual communicator and designer specializing in visual identity systems, social media design, and brand architecture for B2B and B2C organizations.

I help growing brands, enterprises, and creative teams turn business objectives and complex concepts into cohesive, high-impact graphic assets. My work focuses on consistency, clarity, scalability, and engagement across digital channels.

I design educational content strategies, micro-learning assets, sequential carousels, infographics, and data visualizations that make technical information easier to understand and retain.

I also create motion branding, animated identity elements, intros, interactive backgrounds, and multimedia content that enhance the quality of presentations and digital campaigns.

I integrate generative AI and prompt engineering into creative workflows, including custom AI Gems for standardizing brand tone, streamlining copy and script production, and reducing production lead times.

I have experience in editorial design, interactive publishing, prepress optimization, and large-format production. I am a native Spanish speaker with advanced English proficiency and can work effectively in international remote environments.

Skills

18 capabilities

Tech stack & tools

Working toolkit

Design

Experience

Career history

Editorial Designer & Large-Format Production Specialist Universidad de Los Andes – Faculty of Arts

Prepared and optimized print-ready artwork for offset and large-format printing using Adobe Illustrator and Photoshop. Adjusted vectors, curves, compression, TIFF, and PSD files to maintain print fidelity while reducing file size.

Designed layouts and visual hierarchy in Adobe InDesign for three editions of an institutional digital magazine exceeding 200 pages, showcasing the artistic heritage of the ULA Faculty of Arts.

Built interactive navigation systems with clickable tables of contents, hover-state buttons, hyperlinks, galleries, audio, and video to create immersive digital publications.

Education

Learning history

Universidad de Los Andes – Faculty of Arts

Bachelor’s Degree, Graphic Design

Aulaciete

Diploma, Effective Digital Media Management

Cohort 9.

Coursera & Imperial College London

Course, Creative Thinking: Techniques and Tools for Success

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