Henry Avendaño Peña
Henry Avendaño Peña

Visual Communicator and Visual Identity Systems Designer

Open to offers · Member since 23 Aug 2026
Message
Location
Mérida, Venezuela
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a visual communicator and designer specializing in visual identity systems, social media design, and information design for B2B and B2C brands.

I help growing businesses, enterprises, and creative teams turn business objectives and complex ideas into cohesive, high-impact graphic assets. My work focuses on improving brand consistency, clarity, and engagement across digital channels.

I design scalable brand architecture, including sub-brand systems, educational content, micro-learning carousels, infographics, and editorial experiences. I use visual metaphors and structured storytelling to make technical information easier to understand.

I create motion branding assets, animated identity elements, intros, and interactive backgrounds for presentations and digital campaigns. I also develop multimedia workflows that support educational and instructional content.

I integrate generative AI into creative processes through custom AI Gems and prompt engineering. This helps standardize brand voice, accelerate copy and script generation, and reduce production lead times.

I am a native Spanish speaker with advanced English proficiency and basic French knowledge. I am fully capable of collaborating in international English-speaking remote environments.

Skills

18 capabilities

Tech stack & tools

Working toolkit

Design

Experience

Career history
No experience data available.

Education

Learning history

Universidad de Los Andes – Faculty of Arts

Bachelor’s Degree, Graphic Design

Bachelor’s Degree in Graphic Design.

Aulaciete

Diploma, Effective Digital Media Management

Diploma in Effective Digital Media Management, Cohort 9.

Coursera & Imperial College London

Course, Creative Thinking: Techniques and Tools for Success

Completed the Creative Thinking: Techniques and Tools for Success course.

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