Senior Corporate Communications and Brand Strategy Manager

I advise companies, institutions, and entrepreneurs on strategic marketing, branding, corporate communications, sustainability, organizational culture, and reputation. I design internal communications, endomarketing, and digital campaign strategies focused on business growth and engagement.

I coordinate initiatives with public and private stakeholders according to project needs. Key results include raising CLP 25,000,000 in funding for a client foundation, increasing a healthcare client's customer base by 14%, growing Instagram to more than 8,500 followers with 8% engagement, and implementing a culture strategy that reduced workplace accidents to zero for a corporate client.

I led omnichannel B2B and B2C communications and marketing strategies for the Súper Pollo and Sopraval brands. My responsibilities included 360-degree campaigns, product launches, digital strategy, sustainability programs, corporate reputation, and stakeholder relations.

I coordinated public- and private-sector actors to strengthen brand impact and engagement. Results included increasing Brand Power by three points, improving consumer NPS by ten points, and growing Instagram to more than 9,500 followers with stronger engagement.

I designed international marketing, branding, and communications strategy for Agrosuper, managing the product portfolio across markets in Asia, the United States, and Latin America. I coordinated sales teams, international trade fairs, and global brand-positioning initiatives.

I also worked with public and private stakeholders to open and strengthen international markets. Key outcomes included incorporating the brand into the Mexican-Chilean Chamber of Commerce and developing a sales handbook for teams in Korea to improve strategic alignment.

I directed the nationwide Employee Welfare Service strategy, integrating marketing, member experience, budget management, and regulatory compliance. I led a team of 30 people and drove organizational transformation through process digitalization and the creation of a management-control area.

I managed a budget of approximately USD 10 million and coordinated public-private initiatives to expand employee benefits. Achievements included recovering USD 2 million through collections management, reducing member attrition from 7% to 4%, and improving the coverage and quality of benefits.

I led brand strategy, corporate communications, reputation management, sustainability initiatives, stakeholder engagement, and institutional relations for Volvo Chile. I supported the company's positioning through strategic communications and relationship management.

My work contributed to Volvo Chile ranking first in the 2019 NPS survey. I also generated media exposure valued at more than USD 500,000 and helped position the company as a pioneer in Giro Limpio certification.

I implemented corporate communications and territorial engagement strategies for infrastructure projects. I led public-private coordination and stakeholder engagement activities to support project development and institutional positioning.

I contributed to securing the social license to operate for the Cardones-Polpaico project. I also improved the IM Track reputation index by 1.5 points and strengthened the organization's positioning within strategic sector associations.

I managed key accounts for Latin America, supporting client relationships and commercial coordination across the region.

This role strengthened my experience in account management, customer relationship management, commercial communication, and regional business support.

I worked as an HR Planning Analyst, supporting human resources planning and related business processes.

This experience provided an early foundation in workforce planning, analytical work, and the connection between people management and organizational objectives.

Master's degree in Strategic Communications Management.

Postgraduate diploma in Sustainability Management.

Postgraduate diploma in Strategic Communications.

Commercial Engineering degree with a major in Human Resources.